AI-Driven Media Analytics Lead | ROI, Forecasting & Insights

Brobston Group; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Brobston Group in New York, NY seeks a Sr. Manager of Media Analytics to lead measurement across digital, linear, and emerging channels.

You will translate campaign data into actionable insights, guide investment decisions, and drive AI-enhanced analytics workflows. You will mentor analysts, own reporting on performance and ROI, collaborate with analytics, media, and data science teams, and shape KPI definitions while advancing measurement capabilities using SQL, Python, and modern visualization

Qualifications

• 7+ years of experience in media analytics or marketing science.
• Expertise in Adobe Analytics and digital analytics across media platforms.
• Experience with Google Analytics, DV360, Meta, Tableau or Power BI.
• Experience in cross-functional media measurement, reporting, and optimization.
• Knowledge of attribution, testing frameworks, and marketing measurement concepts.
• Strong communication skills; able to translate analysis into business recommendations.
• Interest in applying AI to measurement; SQL, Python or R is a plus.

Responsibilities

• Analyze media performance, identify trends and risks, and recommend optimization opportunities.
• Deliver reporting on campaign performance, channel effectiveness, and ROI for stakeholders.
• Manage forecasting and performance pacing to support planning, budget tracking, and investment decisions.
• Partner with analytics, media, and data science teams on attribution, incrementality testing, and measurement initiatives.
• Align stakeholders on KPIs, reporting definitions, and measurement standards.
• Support analytics tools, data providers, and external measurement partners.
• Manage and develop analysts or junior team members through coaching and quality oversight.
• Develop AI-based solutions to improve measurement processes, reporting workflows, and analytics capabilities.

Skills

Media analytics

Marketing science

Cross-functional collaboration

Communication

Data visualization

Tools

Adobe Analytics

Google Analytics

DV360

Meta

Tableau

Power BI

SQL

Python

R

Job description

Brobston Group in New York, NY seeks a Sr. Manager of Media Analytics to lead measurement across digital, linear, and emerging channels.

You will translate campaign data into actionable insights, guide investment decisions, and drive AI-enhanced analytics workflows. You will mentor analysts, own reporting on performance and ROI, collaborate with analytics, media, and data science teams, and shape KPI definitions while advancing measurement capabilities using SQL, Python, and modern visualization