AI-Driven Marketing Operations Architect

Socket.dev; San Jose (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Kai is seeking its first marketing operations hire to define and build the data model, lifecycle, and measurement layer for enabling AI-native GTM.

You will own the marketing data model across the marketing automation platform and Sales CRM, establish governance, and drive multi-touch attribution with cross-functional credibility. This role offers a blank sheet for innovation and growth.

Qualifications

• 5-8 years in Marketing Operations, GTM Engineering, or Revenue Operations.
• Deep, hands-on HubSpot expertise.

Responsibilities

• Own the marketing data model across the marketing automation platform and Sales CRM.
• Manage the person-to-account architecture: deduplication, hierarchy handling, and buying-group logic.
• Support the enrichment and data-quality layer with AI-driven waterfalls, automated validation, and monitoring.
• Manage the governance model: naming conventions, field ownership, change control, and privacy/GDPR.
• Define source, sourcing, and influence rules that Marketing, Sales, and Finance sign off on, and enforce them in the system.
• Operationalize events, webinars, field programs, and partner motions end-to-end: capture, enrichment, QA, upload, follow-up, and attribution leveraging AI.
• Instrument the website and digital properties for conversion tracking, UTM discipline, and form/progressive-profiling strategy.
• Build campaign performance reporting. Use AI to score, qualify, research, and enrich inbound before a human touches it.
• Support SLA tracking, working-status enforcement, recycle and re-entry logic, and alerting for every break in the chain.
• Instrument lifecycle stages and track conversion rates and cycle times.
• Support the creation of ABM and account-based plays: target account lists, buying-group orchestration, and coordinated multi-threaded outreach.
• Deliver marketing-sourced and marketing-influenced pipeline reporting.

Skills

Marketing operations

GTM

Tools

HubSpot

Job description

Kai is seeking its first marketing operations hire to define and build the data model, lifecycle, and measurement layer for enabling AI-native GTM.

You will own the marketing data model across the marketing automation platform and Sales CRM, establish governance, and drive multi-touch attribution with cross-functional credibility. This role offers a blank sheet for innovation and growth.