AI-Driven Marketing Operations Lead

Kai; San Jose (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Kai, an AI company rebuilding cybersecurity for the machine-speed era, seeks a Marketing Operations Lead. You will own the data model, lifecycle, and campaign framework, building an AI-native system with automated workflows and AI-driven insights.

You will report to the Head of GTM Operations and define standards for the entire GTM organization for five years, enabling a scalable, AI-first marketing stack from day one.

Qualifications

• 5–8 years in Marketing Operations, GTM Engineering, or Revenue Operations.
• Deep, hands-on HubSpot expertise.

Responsibilities

• Own the marketing data model across the marketing automation platform and Sales CRM.
• Manage the person-to-account architecture: deduplication, hierarchy handling, and buying-group logic.
• Support the enrichment and data-quality layer with AI-driven waterfalls, automated validation, and monitoring.
• Manage the governance model: naming conventions, field ownership, change control, and privacy/GDPR.
• Define source, sourcing, and influence rules that Marketing, Sales, and Finance all sign off on, and enforce them in the system.
• Operationalize events, webinars, field programs, and partner motions end to end capture, enrichment, QA, upload, follow-up, and attribution leveraging AI.
• Instrument the website and digital properties for conversion tracking, UTM discipline, and form/progressive-profiling strategy.
• Build campaign performance reporting Use AI to score, qualify, research, and enrich inbound before a human ever touches it.
• Support SLA tracking, working-status enforcement, recycle and re-entry logic, and alerting for every break in the chain.
• Instrument lifecycle stages and track conversion rates and cycle times.
• Support the creation of ABM and account-based plays: target account lists, buying-group orchestration, and coordinated multi-threaded outreach.
• Deliver marketing-sourced and marketing-influenced pipeline reporting

Skills

HubSpot expertise

Job description

Kai, an AI company rebuilding cybersecurity for the machine-speed era, seeks a Marketing Operations Lead. You will own the data model, lifecycle, and campaign framework, building an AI-native system with automated workflows and AI-driven insights.

You will report to the Head of GTM Operations and define standards for the entire GTM organization for five years, enabling a scalable, AI-first marketing stack from day one.