AI-Driven Marketing Operations & Performance Lead

Coast; New York (NY); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Flexible paid time off

Education stipend

Paid parental leave

Free lunch every Friday

Job summary

Coast is looking for an AI-first Marketing Operations & Performance Manager to join their NYC office. This role focuses on building an operating system that ties marketing activity to revenue and supports the attribution framework across all marketing efforts.

The ideal candidate will have 4-8 years of experience in Marketing Operations, a strong background in data analytics, and expertise in Salesforce and other marketing tools. This position includes competitive compensation, equity grants, and comprehensive benefits.

Qualifications

• 4-8 years experience in Marketing Operations, Revenue Operations, or Performance Marketing.
• Deep experience with attribution, funnel analytics, and performance reporting.
• Track record of leading complex, technical, cross-functional initiatives.

Responsibilities

• Support the evolution of Coast's attribution and measurement framework.
• Establish Marketing's performance operating system for reporting.
• Own the integrity of marketing data across multiple platforms.

Skills

Marketing Operations

Attribution

AI and Automation

Data Analytics

Salesforce

Tools

Google Analytics

Braze

ZoomInfo

Job description

Coast is looking for an AI-first Marketing Operations & Performance Manager to join their NYC office. This role focuses on building an operating system that ties marketing activity to revenue and supports the attribution framework across all marketing efforts.

The ideal candidate will have 4-8 years of experience in Marketing Operations, a strong background in data analytics, and expertise in Salesforce and other marketing tools. This position includes competitive compensation, equity grants, and comprehensive benefits.