Marketing Operations Manager

Socket.dev; San Jose (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Kai is seeking its first marketing operations hire to define and build the data model, lifecycle, and measurement layer for enabling AI-native GTM.

You will own the marketing data model across the marketing automation platform and Sales CRM, establish governance, and drive multi-touch attribution with cross-functional credibility. This role offers a blank sheet for innovation and growth.

Qualifications

• 5-8 years in Marketing Operations, GTM Engineering, or Revenue Operations.
• Deep, hands-on HubSpot expertise.

Responsibilities

• Own the marketing data model across the marketing automation platform and Sales CRM.
• Manage the person-to-account architecture: deduplication, hierarchy handling, and buying-group logic.
• Support the enrichment and data-quality layer with AI-driven waterfalls, automated validation, and monitoring.
• Manage the governance model: naming conventions, field ownership, change control, and privacy/GDPR.
• Define source, sourcing, and influence rules that Marketing, Sales, and Finance sign off on, and enforce them in the system.
• Operationalize events, webinars, field programs, and partner motions end-to-end: capture, enrichment, QA, upload, follow-up, and attribution leveraging AI.
• Instrument the website and digital properties for conversion tracking, UTM discipline, and form/progressive-profiling strategy.
• Build campaign performance reporting. Use AI to score, qualify, research, and enrich inbound before a human touches it.
• Support SLA tracking, working-status enforcement, recycle and re-entry logic, and alerting for every break in the chain.
• Instrument lifecycle stages and track conversion rates and cycle times.
• Support the creation of ABM and account-based plays: target account lists, buying-group orchestration, and coordinated multi-threaded outreach.
• Deliver marketing-sourced and marketing-influenced pipeline reporting.

Skills

Marketing operations

GTM

Tools

HubSpot

Job description

The Role:

Most marketing operations roles are archaeology. You inherit ten years of someone else's decisions:orphaned fields, four competing definitions of an MQL, attribution nobody trusts, a routing rule from 2019 that no one will let you turn off,and you spend your tenure negotiating with the past.

This is not that role.

This is the first marketing operations hire at Kai. There is no technical debt to service and no legacy CRM to appease. You get HubSpot, an AI-native CRM, a fast-growing enterprise pipeline, and a blank sheet of paper.

Reporting to the Head of GTM Operations, you will define marketing operations at Kai. You will own and build outthe data model, the lifecycle, the campaign framework, the routing engine,and the measurement layer that ties every dollar ofmarketingspendtopipelineand revenue.You'llset the standards the rest of the GTM organizationbuilds onfor the next five years.

Andyou'llbuild it the way it should be built now, not the way it was built a decade ago. We are an AI company. We expect the systems running our go-to-market to be as AI-native as the platform we sell to our customers. That means agents and automation doing the work marketing ops teams have historically done with manual list uploads, spreadsheet reconciliation, and late-night heroics. Youwon'tbe retrofitting AI onto a broken system.You'llbe designing the system AI should have been built into from day one.

If you have strong opinions about how lifecycle, attribution, and routing shouldwork,andyou'vebeen waiting for a seat where you get to act on them instead of defending them,this is that seat.

What You'll Bring:

• 5-8 years in Marketing Operations, GTM Engineering, or RevenueOperations,Deep, hands-on HubSpotexpertise

• A real philosophy on AI-native operations.Data modeling fluency.Abilitytobuild multi-touch attributionwith cross-functional credibility.

What You'llDo:

• Ownthe marketing data model acrossthe marketing automation platform and Sales CRM

• Manage theperson-to-account architecture: deduplication, hierarchy handling, and buying-group logic

• Support theenrichment and data-quality layer with AI-driven waterfalls, automated validation, and monitoring

• Managethegovernance model: naming conventions, field ownership, change control, and privacy/GDPR

• Define source, sourcing, and influence rules that Marketing, Sales, and Finance all sign off on, and enforce them in the system

• Operationalize events, webinars, field programs, and partner motions end toendcapture, enrichment, QA, upload, follow-up, and attributionleveragingAI

• Instrument the website and digital properties for conversion tracking, UTM discipline, and form/progressive-profiling strategy

• Build campaign performance reportingUse AI to score, qualify, research, and enrich inbound before a human ever touchesit.

• SupportSLA tracking, working-status enforcement, recycle and re-entry logic, and alerting for every break in the chain

• Instrumentlifecycle stagesand trackconversionrates and cycle times

• Support the creation ofABM and account-based plays: target account lists, buying-group orchestration, and coordinated multi-threaded outreach

• Deliver marketing-sourced and marketing-influenced pipeline reporting