Marketing Enablement Lead: AEM & AI Discoverability

Bank of America; Pennington (NJ); On-site; USD 90,000 - 128,000; Full time

Job summary

Bank of America is seeking a Marketing Program Manager in Pennington, NJ. This role owns delivery of components for medium to large products, applying advanced analysis to improve content visibility and performance across search engines and AI-powered experiences using AEM.

You will partner with Marketing, Technology, SEO, and agency teams, support UAT, publishing, and content architecture, and help drive discoverability and user experience across global content.

Qualifications

• 4+ years of marketing campaign management or project management experience.
• Self-motivated with ability to manage aggressive deadlines and multiple projects.
• Detail-oriented with strong organizational and time management skills.
• Understands corporate standards, procedures, and approval processes.
• Ability to translate strategy into clear objectives and measure impact.
• Enterprise mindset with cross-organizational prioritization.
• Excellent written and oral communication skills.
• Proficient in MS Office (Word, Excel, PPT).
• Experience with Adobe Experience Manager and analytics tools.

Responsibilities

• Support initiatives to improve AI/LLM discoverability and content visibility.
• Ensure AEM pages are authored, structured, and published for search and AI consumption.
• Develop expertise in AEM components, templates, metadata, and page architecture.
• Collaborate with stakeholders to gather and review business and platform requirements.
• Coordinate with Technology and agency teams through development and publishing activities.
• Participate in UAT and validate platform solutions.
• Manage global content elements and shared platform capabilities across marketing experiences.
• Coordinate publishing requests and liaise between marketing teams and publishers.
• Identify opportunities to improve content discoverability, platform effectiveness, and user experience.
• Build strong relationships with Marketing, Technology, SEO, and agency partners.

Skills

Adaptability

Collaboration

Problem Solving

Product Marketing and Branding

Project Management

Active Listening

Attention to Detail

Oral Communications

Prioritization

Solution Delivery Process

Analytical Thinking

Business Acumen

Digital Marketing

User Experience Design

Written Communications

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Adobe Experience Manager

Adobe Analytics

Adobe Customer Journey Analytics

Job description

Bank of America is seeking a Marketing Program Manager in Pennington, NJ. This role owns delivery of components for medium to large products, applying advanced analysis to improve content visibility and performance across search engines and AI-powered experiences using AEM.

You will partner with Marketing, Technology, SEO, and agency teams, support UAT, publishing, and content architecture, and help drive discoverability and user experience across global content.