AI-Driven Marketing Creative Strategist

LTV Co.; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-first

Career growth

Job summary

The Lifetime Value Co. is seeking a Marketing Creative Strategy Manager to lead strategy, development, and optimization of performance-driven advertising across paid channels.

You will bridge media buying, creative production, and analytics to evolve testing and scale campaigns. You will drive ideation, testing, and iteration across paid social, YouTube, display, native, and upper-funnel channels, including connected TV.

Qualifications

• 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles.
• Experience turning campaign data and buyer insights into scalable creative concepts, especially video.
• Hands-on experience building AI-powered workflows and automation in marketing creative processes.
• Strong understanding of viral content patterns and how to translate insights into paid creative.

Responsibilities

• Own the strategic roadmap for paid marketing creative across social, YouTube, display, and emerging channels.
• Develop creative ideas, hooks, and formats to continuously improve performance.
• Lead AI-powered testing, automation, and velocity improvements for creative production.
• Collaborate with media buyers, production partners, and agencies to ensure a steady pipeline of concepts.
• Monitor performance data and translate learnings into future creative opportunities.
• Oversee creative development, briefs, and delivery timelines.

Skills

Performance marketing

Creative strategy

Video advertising

AI workflows

Cross-functional collaboration

Data-driven insights

Media buying

Testing & optimization

Job description

The Lifetime Value Co. is seeking a Marketing Creative Strategy Manager to lead strategy, development, and optimization of performance-driven advertising across paid channels.

You will bridge media buying, creative production, and analytics to evolve testing and scale campaigns. You will drive ideation, testing, and iteration across paid social, YouTube, display, native, and upper-funnel channels, including connected TV.