AI-Driven Lifecycle Marketing Manager (Self-Serve & Enterprise)

Doist; San Francisco (CA); On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Health and wellness benefits

Fertility and family planning

Office meals and events

Visa sponsorship

Job summary

Exa is hiring for a lifecycle marketing leader to own both self-serve activation and enterprise nurture. You will craft onboarding flows, persona-based education, and webinar programs to move developers and buyers along the journey.

The role emphasizes email leadership, segmentation, AI-assisted personalization, and rigorous measurement of activation, engagement, and pipeline progress, with a SF-based HQ presence.

Qualifications

• 5+ years in lifecycle, growth, email, or marketing automation at a B2B tech company.
• Experience building both self-serve and enterprise nurture motions.
• Proven craft in email copy, subject lines, cadence, and personalisation.
• Ability to use product signals to trigger lifecycle programs.
• Track record of designing AI-assisted marketing workflows.

Responsibilities

• Own self-serve activation journeys from signup to first API call, with onboarding sequences and interventions.
• Own enterprise nurture journeys, education paths by persona, and buying committee engagement.
• Lead lifecycle segmentation and orchestration across developer and enterprise segments.
• Set quality bar for lifecycle emails, maintain tone, and improve engagement and delivery.
• Oversee webinar audience strategy, promotion, segmentation, and post-event follow-up.
• Lead experimentation and reporting across activation, timing, and messaging.
• Design AI-powered workflows to improve drafting, personalization, and summaries.

Skills

Lifecycle marketing

Email marketing

Marketing automation

B2B SaaS

AI for marketing

Education

BA/BS in Marketing or Business

Tools

SQL

CRM systems

Marketing analytics tools

Job description

Exa is hiring for a lifecycle marketing leader to own both self-serve activation and enterprise nurture. You will craft onboarding flows, persona-based education, and webinar programs to move developers and buyers along the journey.

The role emphasizes email leadership, segmentation, AI-assisted personalization, and rigorous measurement of activation, engagement, and pipeline progress, with a SF-based HQ presence.