Enterprise Growth Lead: AI-Driven Lifecycle & Activation

Perplexity; San Francisco (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

Perplexity is seeking an Enterprise Product Growth Manager to own the full nurture and engagement engine for enterprise buyers, from first outbound touch through closed-won and expansion. You will partner with Demand Gen, Sales, Product Marketing, and Revenue Operations to move accounts through the funnel and build AI-native tooling that powers these programs.

You will develop and own lifecycle states, run multi-channel nurture, and drive activation, retention, and ARR growth.

Qualifications

• 7+ years in product growth, lifecycle, or growth marketing at a fast-paced startup, with activation/retention/revenue metrics and enterprise pipeline.
• Experience owning end-to-end growth across the full user journey—from first touch to expansion/monetization.
• Deep understanding of audience segmentation, personas, and lifecycle stages to craft journeys and experiments.
• Ability to craft copy and experiences across email, in-product, and notifications for admins, end users, and executives.

Responsibilities

• Own end-to-end enterprise lifecycle states: nurture, MQL-to-SQL, opportunity acceleration, post-sale activation, expansion, renewal.
• Build AI-native lifecycle tooling: audience segmentation, personalized copy, channel selection, QA, and results readouts.
• Design multi-channel nurture across email, in-product, Slack, and notifications tailored to enterprise personas.
• Partner with Demand Gen and Sales on top-of-funnel outbound and handoffs to opportunities.
• Own post-sale lifecycle: onboarding, activation, feature adoption, at-risk intervention, expansion plays.
• Run programs as experiments with hypotheses, controls, metrics, and readouts.

Skills

Growth marketing

Lifecycle management

SQL

Experimentation

AI tooling

Cross-functional collaboration

Email marketing

Tools

HubSpot

Intercom

Loops

Job description

Perplexity is seeking an Enterprise Product Growth Manager to own the full nurture and engagement engine for enterprise buyers, from first outbound touch through closed-won and expansion. You will partner with Demand Gen, Sales, Product Marketing, and Revenue Operations to move accounts through the funnel and build AI-native tooling that powers these programs.

You will develop and own lifecycle states, run multi-channel nurture, and drive activation, retention, and ARR growth.