AI-First Lifecycle Marketing Lead (Dev & Enterprise)

Neura Market; San Francisco (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health and wellness

Fertility and family planning

Life at Exa

Visa sponsorship

Job summary

Exa seeks a Lifecycle Marketing Manager to design and run programs turning new signups into activated users and enterprise opportunities. You will own both self-serve activation and long-cycle enterprise journeys, crafting persona-based education, engaging buying committees, and webinar programs with AI-powered optimization.

You will lead segmentation, email craft, and performance reporting, partnering with PMM, DevRel, and product teams.

Qualifications

• 5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company.
• Experience building both a self-serve product-led motion and an enterprise nurture motion.
• Deep craft in email; able to write sequences and explain rationale.
• Experience using product behavior and account signals to trigger lifecycle programs.
• Credibility with a developer audience and engineering stakeholders.
• Track record of improving activation, engagement, pipeline progression, or reactivation.
• Experience supporting webinars or virtual programs across audience strategy and post-event follow-up.
• Strong experimentation discipline with clear readouts.
• Analytics fluency and ability to build and interpret reports.
• Deliverability knowledge to partner with Marketing Operations.
• AI builder mindset; shipped automations/workflows beyond basic copy

Responsibilities

• Own self-serve activation journeys from signup to first API call and early usage.
• Own long-cycle enterprise journeys; education paths by persona, use case, and vertical.
• Own lifecycle segmentation and orchestration; define who receives what, when, and why.
• Own email craft and program quality; set high standards for copy, cadence, personalization, and CTAs.
• Own webinar audience strategy, promotion, segmentation, and follow-up; partner with PMM, DevRel, founders, and experts.
• Own experimentation roadmap and performance reporting; document what was tested and results.
• Design AI-powered workflows for drafting, personalization, audience research, and performance summaries.
• Ensure lifecycle programs stay distinct between self-serve and enterprise motions and avoid overlap

Skills

Lifecycle marketing

Email marketing

Marketing automation

B2B SaaS

AI workflows

Campaign governance

Job description

Exa seeks a Lifecycle Marketing Manager to design and run programs turning new signups into activated users and enterprise opportunities. You will own both self-serve activation and long-cycle enterprise journeys, crafting persona-based education, engaging buying committees, and webinar programs with AI-powered optimization.

You will lead segmentation, email craft, and performance reporting, partnering with PMM, DevRel, and product teams.