AI-Driven Lifecycle Marketing Architect

timedoctor; United States; Remote; USD 130,000 - 170,000; Full time

Job summary

Time Doctor seeks a Lifecycle Marketing Manager to own the marketing-led customer journey from onboarding to expansion and renewal. You will design journeys, trigger points and metrics, and run an AI-first engine that turns usage signals into revenue.

You will work remotely with four hours daily overlap with US Eastern time, collaborating with PMM, Growth, CS and Sales to drive adoption, retention and cross-sell across a global paying base.

Qualifications

• 5–7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company.
• Track record designing and running behaviour-triggered customer journeys with adoption/retention/expansion outcomes.
• Fluent in marketing automation stacks such as HubSpot and in cohort analysis.

Responsibilities

• Onboarding and adoption programs (30/60/90) and ongoing education campaigns.
• Segmentation and journey orchestration across paying customers.
• Expansion and cross-sell plays with qualified opportunities routed to Sales/CS.
• Retention and win-back campaigns for at‑risk cohorts and churned accounts.
• Renewal-moment marketing and value-recap campaigns around renewal windows.
• Customer communications planning (newsletters, webinars, comms, in-app messages).
• Advocacy, review sites, referrals and references activation at lifecycle moments.
• Lifecycle analytics and experimentation across journeys and outcomes.
• AI in workflows: agentic segmentation, scoring, and automated workflow build.

Skills

Lifecycle marketing

CRM

Customer retention

Data-driven

Marketing automation

Tools

HubSpot

Job description

Time Doctor seeks a Lifecycle Marketing Manager to own the marketing-led customer journey from onboarding to expansion and renewal. You will design journeys, trigger points and metrics, and run an AI-first engine that turns usage signals into revenue.

You will work remotely with four hours daily overlap with US Eastern time, collaborating with PMM, Growth, CS and Sales to drive adoption, retention and cross-sell across a global paying base.