Remote AI-Driven Lifecycle Marketing Lead

Jobgether SRL; United States; Remote; USD 60,000 - 70,000; Full time

Benefits offered by this job

Fully remote work environment

Salary: 84k–97k CAD per year

5% annual salary increase

5 weeks vacation per year

Co-working space membership

Home-office setup funded

Distributed international team

Job summary

Jobgether, a partner company, seeks a Lifecycle Marketing Manager to own the end-to-end user journey in a fully remote Canada-based role. Lead onboarding, activation, retention, and win-back across email, social, paid, affiliate, and content channels, using data-driven insights to drive revenue and value realization.

The role blends strategy with hands-on execution, experimentation, and CRO, partnering with marketing, product, customer success, and sales in a remote-first environment.

Qualifications

• 5+ years in lifecycle marketing with onboarding and nurture program success.
• B2B user behavior understanding; craft timely, relevant communications.
• Own strategy, execution, experimentation across multiple channels.
• Strong analytical skills using data to drive decisions and optimize conversions.
• Proven project and stakeholder management across teams.

Responsibilities

• Own lifecycle marketing strategy and execution across the full user journey.
• Manage onboarding, nurture, retention, win-back, newsletters and promos.
• Improve free-to-paid conversions with timely communications aligned to the B2B cycle.
• Build a persona-driven nurture engine to improve engagement and product adoption.
• Promote content across lifecycle campaigns and partner channels.
• Collaborate with sales to engage users ready for expansion.
• Lead cold emails, social, affiliate and partner campaigns.
• Create written and video content for blogs and webinars.
• Use data to report on performance and guide CRO.
• Run experiments to identify growth opportunities and allocate spend.
• Coordinate with marketing, product, customer success, and leadership.
• Manage multiple projects with clear communication.
• Incorporate AI tools like Claude, ChatGPT, Gemini in workflows.
• Continuously improve lifecycle processes and systems.

Skills

Lifecycle marketing

B2B marketing

Channel management

Analytics

Stakeholder management

User empathy

Independent work

Email marketing

AI in marketing

Remote collaboration

Tools

Customer.io

WordPress

Canva

PostHog

Linear

Notion

AI assistants

Job description

Jobgether, a partner company, seeks a Lifecycle Marketing Manager to own the end-to-end user journey in a fully remote Canada-based role. Lead onboarding, activation, retention, and win-back across email, social, paid, affiliate, and content channels, using data-driven insights to drive revenue and value realization.

The role blends strategy with hands-on execution, experimentation, and CRO, partnering with marketing, product, customer success, and sales in a remote-first environment.