AI-Driven Lifecycle Marketing Leader

Servicenow; Santa Clara (CA); On-site; USD 220,000 - 397,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

Equity (where applicable)

Flexible time away

Family leave programs

Job summary

ServiceNow in Santa Clara is seeking a senior leader to drive lifecycle marketing across the customer journey, from onboarding to expansion. You will architect an AI-driven, real-time engagement model that defines activation, engagement, LTV growth, and expansion revenue.

Lead a high-performing team and collaborate with Marketing, Product, and Customer Success to design a roadmap, govern segmentation, and optimize KPIs across the revenue cycle.

Qualifications

• 10+ years in lifecycle, customer success, retention, or expansion marketing with 3+ years in a director or senior leadership role.
• Proven track record of leading teams and building scalable lifecycle marketing systems.
• Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence.
• Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies.
• Experience supporting or leading Product-Led Growth motions, including PQL strategy and product telemetry platforms.
• Experience defining and owning customer-centric KPIs and business accountability.

Responsibilities

• Own end-to-end lifecycle marketing strategy and accountability for activation, engagement, retention, and growth KPIs.
• Build and lead a high-performing team including managers, strategists, and lifecycle specialists.
• Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals.
• Partner across marketing, demand generation, product marketing, brand, customer success and product for end-to-end alignment and engagement throughout the revenue cycle.
• Design and execute product-led growth strategy for lifecycle marketing, including AI-driven personalization and scalable agentic workflows.
• Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale.
• Define and optimize lifecycle marketing KPIs: activation rates, engagement scores, LTV, expansion revenue, churn reduction.
• Lead transformation from campaign-based to event-driven, always-on customer engagement powered by AI and real-time intelligence.
• Lead mar tech strategy and vendor partnerships enabling omnichannel lifecycle activation.
• Establish measurement and attribution frameworks linking lifecycle activities to revenue outcomes.
• Lead cross-functional partnerships to align lifecycle objectives across Marketing, Customer Success, Sales, Product, and Operations.

Skills

Lifecycle Marketing

Team Leadership

AI in Marketing

Product-Led Growth

Data-Driven Decision Making

Tools

Mixpanel

Amplitude

Segment

Job description

ServiceNow in Santa Clara is seeking a senior leader to drive lifecycle marketing across the customer journey, from onboarding to expansion. You will architect an AI-driven, real-time engagement model that defines activation, engagement, LTV growth, and expansion revenue.

Lead a high-performing team and collaborate with Marketing, Product, and Customer Success to design a roadmap, govern segmentation, and optimize KPIs across the revenue cycle.