AI-Driven Lifecycle Growth Manager

everfit-io; San Francisco (CA); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health Insurance

Hybrid work environment

Equity package

Annual company retreat

Job summary

Everfit is seeking a Senior Lifecycle Marketing Manager in the San Francisco Bay Area (Hybrid) to own the full customer journey from activation to retention and expansion. You will design and execute data-driven email, push, and in-app campaigns to deepen engagement with coaches and trainers, reduce churn, and grow revenue.

You will work with Product Marketing to translate feature value into messaging, write high-converting lifecycle copy, define activation metrics, and run experiments.

Qualifications

• 4+ years of lifecycle, CRM, or retention marketing experience.
• Hands-on experience with a major marketing automation platform (Iterable, HubSpot, or equivalent).
• Strong analytical instincts; comfortable in data tools and making evidence-based decisions.
• Passion for health/fitness or creator/entrepreneur economy; empathy in work.
• Experience designing and interpreting A/B and multivariate tests; understand statistical vs practical significance.
• Clear, compelling copywriting skills; write subject lines and nurture emails.
• Fluency with AI-assisted tools for content creation, segmentation, and optimization.
• Collaborative yet autonomous; effective across time zones.

Responsibilities

• Own lifecycle strategy across the full funnel: onboarding, engagement, retention, win-back, and expansion across email, push, in-app messaging, and SMS.

Skills

Lifecycle marketing

CRM

Email marketing

Analytics

A/B testing

Copywriting

AI tools

Collaboration

Tools

Iterable

HubSpot

SQL

Job description

Everfit is seeking a Senior Lifecycle Marketing Manager in the San Francisco Bay Area (Hybrid) to own the full customer journey from activation to retention and expansion. You will design and execute data-driven email, push, and in-app campaigns to deepen engagement with coaches and trainers, reduce churn, and grow revenue.

You will work with Product Marketing to translate feature value into messaging, write high-converting lifecycle copy, define activation metrics, and run experiments.