AI-Driven Lifecycle Growth Manager

Fireclay Tile; California, Northern (MO, KY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

PTO

Stock options

Job summary

Fireclay Tile seeks a Lifecycle Growth & Analytics Manager to optimize customer journeys across homeowner, designer, trade, and commercial segments. You’ll leverage data, experimentation, and AI to boost conversion, retention, and lifetime value, living in Salesforce, HubSpot, Asana, Claude, Slack, and more.

Reporting to the Senior Manager, Integrated Marketing, this full-time role offers $90K–$110K with bonus and equity, remote-friendly (US-based) and SF Bay Area travel, and a mission-driven

Qualifications

• You have diagnosed and led lifecycle or growth initiatives with measurable gains.
• You are analytically strong and data fluent.
• You have hands-on experience building lifecycle programs in a modern CRM and marketing-automation environment; HubSpot and Salesforce essential.
• You understand attribution, experimentation, segmentation, deliverability, and measurement.
• You bring an AI-first working style to accelerate analysis and execution.
• You have experience serving consumer/design-driven and trade or commercial customers.
• You are a collaborative, resourceful problem-solver.

Responsibilities

• Own lifecycle strategy and operating rhythm across homeowner, designer, trade, and commercial journeys.
• Build, map, and improve programs across email, CRM, direct mail, and on-site touchpoints.
• Develop data, segmentation, journey mapping, and measurement for progression from interest to purchase.
• Lead lifecycle measurement: definitions, reporting, data quality, and friction opportunities.
• Create a disciplined experimentation program with tests and clear scale/stop/learn decisions.
• Own the lifecycle side of the Trade Program in collaboration with Brand, Growth and Sales.
• Use AI to improve analysis, segmentation, personalization, and workflow design while protecting data responsibilities.

Skills

Lifecycle growth

Data analysis

Experimentation

HubSpot

Salesforce

AI in marketing

Collaboration

Tools

HubSpot

Salesforce

Asana

Claude

Slack

Job description

Fireclay Tile seeks a Lifecycle Growth & Analytics Manager to optimize customer journeys across homeowner, designer, trade, and commercial segments. You’ll leverage data, experimentation, and AI to boost conversion, retention, and lifetime value, living in Salesforce, HubSpot, Asana, Claude, Slack, and more.

Reporting to the Senior Manager, Integrated Marketing, this full-time role offers $90K–$110K with bonus and equity, remote-friendly (US-based) and SF Bay Area travel, and a mission-driven