AI-Driven GTM Lead for Small Biz Insurance

Gusto

California

Hybrid

USD 153,000 - 221,000

Full time

2 days ago

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Job summary

Gusto, a leading payroll and HR platform, is seeking an experienced, customer-obsessed product marketer to drive GTM for Business Insurance. You will partner with Product, Sales, Marketing, Finance, and Data Science to build a scalable GTM engine, shape segmentation and pricing, and drive adoption for small businesses across channels.

You will own market research, messaging, and launches, ensuring rapid, data-driven growth.

Qualifications

8+ years of experience in marketing or product management.
3+ years in product marketing.
Ability to move between strategic planning and hands-on execution.
Excellent cross-functional collaboration and communication skills.
Deep experience with customer segmentation, positioning, pricing, and GTM planning.
Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus.
AI fluent: has built AI workflows for research, content, or reporting.

Responsibilities

Architect & Execute GTM Strategy: Lead go-to-market for business insurance and shape segmentation, pricing, and motions.
Turn Insights Into Action: Synthesize market data and translate strategy into action.
Drive Cross-Functional Alignment & Accountability: Coordinate among Product, Sales, Marketing, Data Science, and Finance.
Make Growth Channels Self-Serve: Define requirements and enable AI levers for scalable marketing.
Own Performance & Optimization: Define metrics and drive iterative improvements.
Work AI-First: Leverage AI tools to accelerate research and content refinement.