GTM Marketing Lead — AI-Driven Business Insurance

Gusto; Denver (CO); Híbrido; USD 153.000 - 187.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

RSUs / Equity

Competitive base pay

Descripción de la vacante

Gusto in Denver, San Francisco, and New York is seeking an experienced, customer-obsessed, AI-fluent product marketer to own go-to-market for Gusto Business Insurance. You’ll drive segmentation, messaging, and adoption, partnering with Product, Sales, Marketing, Finance, and Data Science to build a scalable GTM engine and unlock new lines of insurance for small businesses.

The role requires 8+ years in marketing or product management with 3+ years in product marketing, and a track record of

Formación

• 8+ years of experience in marketing or product management.
• 3+ years in product marketing.

Responsabilidades

• Lead go-to-market strategy and execution for business insurance, shaping segmentation, pricing, and motions.
• Synthesize market research, customer insights, usage data, and cross-functional input to inform strategy.
• Drive cross-functional alignment across Product, Sales, Marketing, Data Science, and Finance.
• Define requirements for growth channels and ensure in-app and AI levers are scalable and trackable.
• Define success metrics and drive regular reviews of GTM performance.
• Work with AI tools to accelerate research and refine positioning and content.

Conocimientos

GTM strategy

Product marketing

Market research

Stakeholder alignment

Descripción del empleo

Gusto in Denver, San Francisco, and New York is seeking an experienced, customer-obsessed, AI-fluent product marketer to own go-to-market for Gusto Business Insurance. You’ll drive segmentation, messaging, and adoption, partnering with Product, Sales, Marketing, Finance, and Data Science to build a scalable GTM engine and unlock new lines of insurance for small businesses.

The role requires 8+ years in marketing or product management with 3+ years in product marketing, and a track record of