GTM Lead, AI-Driven Business Insurance

Gusto; Atlanta (GA); Híbrido; USD 153.000 - 187.000; Jornada completa

Descripción de la vacante

Gusto is hiring an experienced, customer-obsessed product marketer to own go-to-market for Gusto Business Insurance. You’ll drive segmentation, messaging, pricing, and GTM launches in collaboration with Product, Sales, Marketing, Finance, and Data Science to build a scalable GTM engine for insurance offerings.

You’ll partner across teams to find product-market fit using a growth-leaning test-and-learn approach, while leveraging AI tools to accelerate research and content development.

Formación

• 8+ years of experience in marketing or product management and 3+ in product marketing.
• Track record of shaping GTM strategy in ambigious yet highly ambitious environments: 0-to-1 products, new markets, or building new motions within an existing company
• Ability to move between strategic planning and hands-on execution, comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi‑audience business is a plus
• AI fluent: has built AI workflows for research, content, or reporting and uses them to change how a team works

Responsabilidades

• Architect & Execute GTM Strategy: Lead go-to-market strategy and execution for business insurance, partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
• Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
• Drive Cross-Functional Alignment & Accountability: Work across Product, Sales, Marketing, Data Science, and Finance to agree on shared goals and coordinate execution. Build new processes that didn’t exist before.
• Make Growth Channels Self-Serve: Define requirements and program parameters, work with Growth on what they build, ensuring AI levers are usable and scalable.
• Own Performance & Optimization: Define success metrics and track performance; lead reviews and iterate to improve outcomes.
• Work AI-First: Use AI tools to accelerate research, synthesize insights, and refine positioning and content.

Conocimientos

GTM Strategy

Cross-functional

AI Fluency

Segmentation

Pricing

Stakeholder Influence

Ambiguity Handling

Descripción del empleo

Gusto is hiring an experienced, customer-obsessed product marketer to own go-to-market for Gusto Business Insurance. You’ll drive segmentation, messaging, pricing, and GTM launches in collaboration with Product, Sales, Marketing, Finance, and Data Science to build a scalable GTM engine for insurance offerings.

You’ll partner across teams to find product-market fit using a growth-leaning test-and-learn approach, while leveraging AI tools to accelerate research and content development.