Director of Marketing & Demand Gen — AI-Driven Growth

Practice by Numbers; Seattle (WA); On-site; USD 140,000 - 180,000; Full time

Job summary

Practice by Numbers is hiring a Director of Marketing to own strategy end-to-end, build a pipeline engine, and lead a small team and agencies. The role focuses on demand generation, brand, events, and measurement, with a data-driven approach and a founder-led environment.

You will own budgets, collaborate with sales, product, and customer success, and travel to key trade shows and events to drive pipeline and revenue. Dental-specific experience is a plus but not required.

Qualifications

• 7+ years in B2B marketing, including strategy and pipeline ownership.
• Deep knowledge of AI tools and their impact on customer acquisition and journey.
• Track record of building demand generation programs that grow pipeline with measurable results.
• Hands-on with HubSpot, Google Analytics, SEO, and marketing automation.

Responsibilities

• Own marketing-sourced pipeline and demos with targets aligned to sales leadership.
• Develop integrated campaigns across paid, organic, email, content, webinars, and partners.
• Improve website conversion and optimize the path from first touch to booked demo.
• Collaborate with sales on defining a qualified lead and ensure fast handoffs.
• Lead and develop a small team plus agencies and offshore resources.
• Own the campaign calendar and weekly cadence for accountability.
• Define KPIs, dashboards, and attribution to enable trusted reporting to execs.

Skills

B2B marketing

AI tools

Demand generation

HubSpot

Google Analytics

SEO

Marketing automation

Trade shows

Budget management

Travel

Tools

HubSpot

Google Analytics

SEO

Marketing automation

Job description

Practice by Numbers is hiring a Director of Marketing to own strategy end-to-end, build a pipeline engine, and lead a small team and agencies. The role focuses on demand generation, brand, events, and measurement, with a data-driven approach and a founder-led environment.

You will own budgets, collaborate with sales, product, and customer success, and travel to key trade shows and events to drive pipeline and revenue. Dental-specific experience is a plus but not required.