AI-Driven Growth Marketing Director

Indeed; Charlotte (NC); On-site; USD 150,000 - 250,000; Full time

Job summary

Indeed is seeking a Director, Online Marketing to lead a Growth Marketing team responsible for SMB advertiser growth across multiple channels. You will set strategic direction, partner with Product, Strategy, Marketing, Creative, Data Science, and Engineering to develop aligned, full-funnel plans, and drive measurable results across channels.

You will optimize budgets, build business cases for incremental experiments, and shape creative and product experiences to boost performance and revenue.

Qualifications

• Requires a minimum of 17 years of related experience; or 15 years with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience.
• Deep expertise in online and B2B enterprise marketing, including digital demand generation, ABM, and integrated marketing strategy development.
• Proven ability to guide, mentor, and develop global teams across regions and functional areas.
• Demonstrated ability to influence, build alignment, and collaborate effectively within complex, matrixed organizations.
• Excellent analytical skills with experience using data and insights to drive strategic decision-making and campaign optimization.
• Excellent written and verbal communication skills, including executive-level presentations and cross-functional communication.
• Experience working across global markets and cultures, with a track record of driving measurable business and marketing results.

Responsibilities

• Manage and develop a Growth Marketing team, with individuals owning one or more marketing channels in service of company-level growth goals
• Build and align cross-functional growth plans with Product, Strategy, Marketing, Creative, Data Science, and Engineering partners to drive SMB advertiser acquisition, engagement, and spend growth
• Own full-funnel strategy - from top-of-funnel channel tactics through bottom-of-funnel conversion paths - to maximize advertiser growth and revenue impact
• Develop and present plans to unlock incremental growth
• Optimize spend allocation across channels and goals
• Direct the development of channel-specific creative strategies in partnership with Creative teams to drive performance across paid and owned channels
• Establish measurement and reporting frameworks to track channel and team performance, using data-driven insights to guide iteration and resource allocation
• Advocate the adoption of AI-driven tools and workflows within the team

Skills

Executive leadership

Growth marketing

ABM / B2B marketing

Data-driven decision making

Cross-functional collaboration

Digital advertising

Strategic planning

Education

Bachelor's degree

MBA or advanced degree

Job description

Indeed is seeking a Director, Online Marketing to lead a Growth Marketing team responsible for SMB advertiser growth across multiple channels. You will set strategic direction, partner with Product, Strategy, Marketing, Creative, Data Science, and Engineering to develop aligned, full-funnel plans, and drive measurable results across channels.

You will optimize budgets, build business cases for incremental experiments, and shape creative and product experiences to boost performance and revenue.