AI-Driven Growth Architect

Tekmetric; Houston, Northern (TX, KY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health benefits

Remote work

Paid time off

401(k) match

Home office stipend

Education support

Job summary

Tekmetric is seeking a Head of Growth and Demand to shape the strategic direction for growth across paid media, organic search, and AI-driven visibility. You will own inbound programs from scratch, manage multi-channel campaigns, and scale both SMB and Enterprise segments.

You’ll lead a team spanning Paid Media, Website, and Integrated Campaigns, partnering with Brand and Product Marketing to drive pipeline and revenue.

Qualifications

• 10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech — with meaningful time at the Director level or above
• Demonstrated ability to own integrated campaign planning across multiple segments (SMB, Mid-Market, Enterprise)
• Strong analytical and forecasting instincts: build models, own numbers, explain deltas

Responsibilities

• Own paid search and paid social strategy, execution, optimization, and reporting
• Manage our performance marketing agency to ensure top-tier productivity and ROI
• Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments
• Run continuous experimentation across targeting, bidding, creative, and landing experiences
• Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise
• Scale organic growth across traditional search and emerging AI/LLM discovery channels
• Build a durable, AI-accelerated content engine that captures high-intent demand from shops evaluating solutions
• Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX
• Build and optimize landing pages aligned to campaigns, segments, and the full customer journey
• Establish a rigorous, always-on testing roadmap across pages, flows, and messaging
• Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site
• Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise — tailoring messaging, offers, channel mix, and timing

Skills

Growth marketing

Paid media

Performance marketing

Strategy

Data-driven

Team leadership

Tools

SEO

Google Analytics

A/B testing

Marketing automation

Job description

Tekmetric is seeking a Head of Growth and Demand to shape the strategic direction for growth across paid media, organic search, and AI-driven visibility. You will own inbound programs from scratch, manage multi-channel campaigns, and scale both SMB and Enterprise segments.

You’ll lead a team spanning Paid Media, Website, and Integrated Campaigns, partnering with Brand and Product Marketing to drive pipeline and revenue.