Director of AI-Driven Digital Growth Marketing

ThoughtSpot; Mountain View (CA); Hybrid; USD 164,500 - 235,000; Full time

Job summary

ThoughtSpot is seeking a Director of Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths.

This hands-on, player-coach role directs our paid media agency and oversees the organic search agency, while partnering with product marketing, sales, web, and regional teams to align campaigns with GTM motions and product launches. The role emphasizes AI-driven growth and measurable outcomes.

Qualifications

• Significant experience in digital or growth marketing.
• Expertise across paid media channels including search, social, display and video.
• Strong analytics and data-driven decision making.
• Experience managing paid media agencies and budgets.
• Ability to work cross-functionally with product, sales, web and regional teams.
• AI-forward mindset applied to growth initiatives.

Responsibilities

• Lead digital growth programs across paid media, organic search, and conversion paths.
• Directly manage paid media agency, overseeing planning, execution, performance management, budget alignment, and optimization.
• Support the team member overseeing the organic search agency with alignment to business priorities and visibility into performance.
• Guide paid programs across search, paid social, display, video, and other relevant channels.
• Set direction on channel investment, budget allocation, and performance priorities.
• Partner with product marketing, integrated marketing, sales, web, and regional teams for campaign alignment with GTM motions.
• Improve digital conversion journeys by optimizing audience strategy, messaging, landing pages, and funnel follow-through.
• Oversee organic search performance to support traffic, conversion, and pipeline goals.
• Strengthen measurement across campaigns including tracking, reporting, attribution inputs and lead quality visibility.
• Translate performance data into insights and recommendations for spend efficiency and pipeline impact.
• Identify opportunities to improve channel performance based on data and market signals.
• Collaborate with design and marketing teams to use AI tools to prototype and improve creative and growth.

Skills

Digital growth marketing

Paid media management

Paid search & social

Organic search

Analytics & measurement

Cross-functional collaboration

AI-minded growth

Job description

ThoughtSpot is seeking a Director of Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths.

This hands-on, player-coach role directs our paid media agency and oversees the organic search agency, while partnering with product marketing, sales, web, and regional teams to align campaigns with GTM motions and product launches. The role emphasizes AI-driven growth and measurable outcomes.