Growth & Demand Lead - SaaS & AI-Driven

Tekmetric; Town of Texas (WI); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Remote work flexibility

Health benefits

Generous PTO

Maternity and parental leave support

Wellness stipend

Job summary

Tekmetric, a cloud-based software company serving auto repair shops, seeks a Head of Growth and Demand to shape scalable demand programs across paid, organic, website, and ABM. You’ll own multi‑million‑dollar budgets, drive SEO and AI‑driven visibility, and optimize the Tekmetric site for conversion while building a high‑performing growth team.

You’ll partner with Brand, Product Marketing, Customer Marketing, Sales, and RevOps to accelerate inbound pipeline and deliver measurable impact in a

Qualifications

• 10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech — with meaningful time at the Director level or above
• Proven track record of scaling inbound pipelines and managing multi‑million‑dollar paid media programs with direct pipeline accountability
• Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid‑Market, and/or Enterprise)
• Deep experience across SEO and AEO — technical, content, and on‑page — and a sophisticated understanding of how AI is reshaping search behavior and discovery
• Experience building and developing a team — hiring, structuring, and elevating the people around you

Responsibilities

• Own paid search and paid social strategy, execution, optimization, and reporting
• Manage our performance marketing agency to ensure top‑tier productivity and ROI
• Oversee multi‑million‑dollar budgets with precision, balancing volume, quality, and efficiency across segments
• Run continuous experimentation across targeting, bidding, creative, and landing experiences
• Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid‑Market, and Enterprise
• Scale organic growth across traditional search and emerging AI/LLM discovery channels
• Build a durable, AI‑accelerated content engine that captures high‑intent demand from shops actively evaluating solutions
• Build forecasting models to predict inbound volume, pipeline quality, and cost‑efficiency by channel and segment
• Partner with GTM Ops on attribution and funnel visibility — ensuring you have the reporting infrastructure to make fast, high‑quality decisions
• Monitor performance daily to spot trends early and act quickly
• Translate performance data into strategic decisions across paid, organic, web, and campaign channels
• Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM — hiring for the skills you need and building a culture of accountability, experimentation, and speed
• Set clear priorities, workflows, and growth paths as the inbound acquisition engine scales
• Operate as a senior peer and strategic partner to Brand, Content, Product Marketing, Customer Marketing, Sales, and RevOps
• Serve as the connective tissue between the Growth function and the rest of the marketing org — briefing campaigns, aligning on messaging, and ensuring programs convert into pipeline

Skills

Paid media

SEO

Website optimization

Campaign planning

AI tools

Analytics

Team leadership

Tools

AI tools

Marketing tech

Job description

Tekmetric, a cloud-based software company serving auto repair shops, seeks a Head of Growth and Demand to shape scalable demand programs across paid, organic, website, and ABM. You’ll own multi‑million‑dollar budgets, drive SEO and AI‑driven visibility, and optimize the Tekmetric site for conversion while building a high‑performing growth team.

You’ll partner with Brand, Product Marketing, Customer Marketing, Sales, and RevOps to accelerate inbound pipeline and deliver measurable impact in a