AI-Driven Franchise Digital Strategy Leader

Sanofi; Morristown (NJ); Sur place; USD 179 000 - 258 000; Plein temps

Avantages offerts par ce poste

Parental leave 14 weeks

Health benefits

Global opportunities

Résumé du poste

Sanofi seeks a Senior Director of Franchise Digital Strategy & AI Innovation in Morristown, NJ to lead precision marketing and content strategy across HCP and patient segments, using AI-driven personalization to drive measurable commercial impact for a franchise.

You will partner with franchise leadership, guide AI/ML initiatives, and collaborate with Commercial, Medical Affairs, Regulatory, and IT to align digital and content strategies with business goals.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Digital Strategy, Computer Science, or related field.
• MBA or advanced degree preferred.

Responsabilités

• Develop and lead precision marketing strategy using data-driven insights and AI-powered personalization.
• Oversee content strategy across segments and channels with regulatory compliance.

Connaissances

AI/ML in marketing

Digital strategy

Cross-functional leadership

Data-driven decision making

Formation

Bachelor's degree in Marketing or related field

MBA

Outils

Veeva

Salesforce

Description du poste

Sanofi seeks a Senior Director of Franchise Digital Strategy & AI Innovation in Morristown, NJ to lead precision marketing and content strategy across HCP and patient segments, using AI-driven personalization to drive measurable commercial impact for a franchise.

You will partner with franchise leadership, guide AI/ML initiatives, and collaborate with Commercial, Medical Affairs, Regulatory, and IT to align digital and content strategies with business goals.