Director, AI-Driven Precision Marketing for Flu & Respiratory

Sanofi

Morristown (NJ)

On-site

USD 179,000 - 258,000

Full time

3 days ago

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Benefits offered by this job

Hybrid work option

Job summary

Sanofi in Morristown, NJ seeks a Director of Consumer & Respiratory Precision Marketing to lead DTC efforts for Flu and precision marketing for respiratory portfolio. This role drives omnichannel and content strategy across HCP and patient segments with AI-powered personalization.

The ideal candidate brings 10+ years in digital strategy, strong leadership, and a track record of data-driven growth in healthcare marketing. Hybrid work options available, with a focus on measurable franchise impact.

Qualifications

Bachelor's degree in marketing, business, or related field.
10+ years in digital marketing within healthcare/pharma.
Proven leadership delivering measurable growth in franchise marketing.
Experience with AI-enabled personalization and data-driven strategies.

Responsibilities

Develop and execute precision marketing strategies for Flu and respiratory portfolio.
Lead audience segmentation, personalization, and omnichannel engagement.
Oversee consumer content strategy across digital, CRM, and emerging channels.
Partner with agencies to ensure compliant, insight-driven content.
Drive AI-enabled insights, measure ROI, and optimize campaigns.