AI-Driven Field Marketing Lead for New Logo Growth

Jobtailor; Heathrow (FL); On-site; USD 130,000 - 180,000; Full time

Job summary

Jobtailor is seeking an accomplished marketing leader to own and execute field marketing for our U.S. Commercial business.

You will drive demand generation and new logo acquisition through integrated plans spanning digital, events, ABM, and webinars. You will partner with Sales, SDRs, Channel, and Product Marketing to identify target accounts, leverage AI for planning and optimization, and measure ROI across full-funnel initiatives.

Qualifications

• 5+ years of B2B enterprise marketing experience in field marketing or demand generation.
• Proven success generating net new pipeline and marketing-sourced opportunities.
• Experience partnering with Sales and SDR teams on new customer acquisition strategies.
• Hands-on experience with digital campaigns, ABM, events, webinars, and integrated demand generation.
• Strong project management, analytical, and communication skills.

Responsibilities

• Own and execute the field marketing strategy for the U.S. Commercial business.
• Develop and execute integrated marketing plans focused on new logo acquisition and pipeline generation.
• Drive full-funnel campaigns across digital, events, webinars, ABM, direct mail, and integrated marketing.
• Partner with Sales, SDRs, Channel, Product Marketing, and Growth Marketing to identify target accounts and whitespace opportunities.
• Leverage AI for campaign planning, audience segmentation, content creation, reporting, and optimization.
• Measure pipeline performance, marketing-sourced opportunities, and ROI, optimizing programs based on data.
• Plan and execute regional events, webinars, executive roundtables, trade shows, and prospecting programs.

Skills

B2B enterprise marketing

Field marketing

Demand generation

Sales alignment

AI in marketing

Tools

Salesforce

Marketo

Tableau

Job description

Jobtailor is seeking an accomplished marketing leader to own and execute field marketing for our U.S. Commercial business.

You will drive demand generation and new logo acquisition through integrated plans spanning digital, events, ABM, and webinars. You will partner with Sales, SDRs, Channel, and Product Marketing to identify target accounts, leverage AI for planning and optimization, and measure ROI across full-funnel initiatives.