Field Marketing Leader - ABM & Multi-Touch Campaigns (NA)

Jobtailor

Boston (MA)

On-site

USD 120,000 - 160,000

Full time

14 days+

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Job summary

Jobtailor seeks a seasoned leader to drive North America field marketing, overseeing SDRs and an Events Lead to accelerate pipeline. You will coordinate with sales to optimize lead progression and craft targeted multi-touch campaigns across events and digital channels.

The role emphasizes ABM, healthcare/life sciences domain experience, and strong collaboration with sales to improve conversion and pipeline outcomes. A data-driven, strategic planner will thrive in this position.

Qualifications

10+ years in field marketing leadership or equivalent senior role.
Experience building and leading SDR teams and coordinating with sales.
Ability to design multi-touch campaigns for long, complex buying journeys (12–18 months).
Experience in healthcare, life sciences or similar B2B environments.

Responsibilities

Lead North America field marketing function including two SDRs and an Events Lead.
Manage inbound leads from events, webinars, and marketing activities from qualification to handoff.
Partner with sales to improve follow-through on qualified leads and identify stalled opportunities.
Plan targeted outbound campaigns with SDRs using marketing automation and ABM tools such as 6sense.
Tailor campaign messages to specific audiences and events.
Coordinate field activity and campaign execution across a decentralized North America sales org.
Focus on conversion quality and pipeline outcomes.