AI-Driven Field Marketing Lead for Global Events & ABM

OpenGov; Chicago (IL); On-site; USD 145,000 - 160,000; Full time

Job summary

OpenGov, a leader in AI and ERP solutions for government, seeks a Senior Field Marketing Manager in Chicago to own the field marketing portfolio and drive pipeline across 150–200 events annually. You will lead the OpenGov Conference and user groups, manage a growing team, and own ROI and pipeline metrics with ABM and AI-powered tools.

You'll collaborate across Marketing, Sales, Product, and Operations, shaping strategy, budgets, and post-event follow-up to maximize impact and revenue in a

Qualifications

• 7+ years of field marketing, event marketing, or ABM experience in B2B SaaS.
• Proven track record managing and optimizing event portfolios (20+ events annually).
• Experience leading and managing teams; developing talent and driving accountability.
• Strong financial acumen: budgets, ROI, and spend optimization across a portfolio.
• Deep understanding of ABM strategy, account segmentation, and target account marketing.
• Experience with Salesforce, marketing automation platforms, and analytics tools.
• Proficiency with event marketing platforms and CRM systems.
• AI-forward mindset: leveraging Claude and marketing MCPs to scale field marketing execution.

Responsibilities

• Develop and execute annual field marketing strategy aligned with revenue targets.
• Curate the event portfolio (150-200+ events) and build business cases.
• Manage the field marketing budget and optimize resources for positive ROI.
• Own the total field pipeline number and ROI metrics for the portfolio.
• Lead the OpenGov Conference strategy, planning, and execution including registration and sponsorships.
• Develop and manage user groups and roundtables; drive engagement and attendance.
• Lead and develop a team of field marketers; provide coaching and accountability.
• Collaborate cross-functionally with Sales, Product Marketing, Growth Marketing, and Finance.
• Ensure ABM-grounded events with pre/post engagement tactics and post-event follow-up.
• Present field marketing performance and strategic recommendations to leadership.

Skills

Field marketing

ABM strategy

Team leadership

Budget management

ROI analysis

Salesforce

Marketing automation

Analytics tools

Event platforms

Executive presence

Tools

Claude

MCPs

CRM systems

Job description

OpenGov, a leader in AI and ERP solutions for government, seeks a Senior Field Marketing Manager in Chicago to own the field marketing portfolio and drive pipeline across 150–200 events annually. You will lead the OpenGov Conference and user groups, manage a growing team, and own ROI and pipeline metrics with ABM and AI-powered tools.

You'll collaborate across Marketing, Sales, Product, and Operations, shaping strategy, budgets, and post-event follow-up to maximize impact and revenue in a