AI-Driven Email Marketing & Automation Lead

OFS; Huntingburg (IN); On-site; USD 70,000 - 100,000; Full time

Job summary

OFS is seeking an Email Marketing Manager to join a centralized marketing services team in Indiana. You will build and optimize email programs using Marketo, HubSpot, Mailchimp, and related tools, partnering with marketing, demand generation, digital, and sales to drive scalable campaigns.

You will own automation workflows, segmentation, personalization, testing, and analytics, ensuring deliverability, privacy compliance, and brand alignment. Collaboration across teams is essential.

Qualifications

• Marketing automation platforms (Marketo, HubSpot, MailChimp, or similar)
• Email marketing and automated campaign execution
• Lead generation, lead nurturing, and lifecycle marketing
• Segmentation, personalization, and dynamic content
• Campaign workflow design and automation best practices
• Marketing performance reporting and optimization
• Data hygiene, QA, and compliance best practices
• Cross-functional collaboration in a shared services model
• Translating business requirements into technical execution
• Basic HTML/CSS for email (preferred)
• Strong organizational and prioritization skills

Responsibilities

• Build, manage, and enhance automated marketing programs including email campaigns, nurture streams, triggered workflows, forms, and landing pages.
• Build, manage, and optimize marketing automation programs across platforms such as Marketo, HubSpot, and/or Mailchimp, while adopting emerging technologies, including AI, to improve campaign performance and efficiency.
• Contribute to platform governance, system health, documentation, and process standardization within a shared services model.
• End-to-end email marketing execution across the full customer lifecycle, from prospect and lead engagement to customer communications.
• Partner with stakeholders to implement segmentation, personalization, dynamic content, and testing strategies that improve engagement and performance.
• Ensure email campaigns align with brand standards, adhere to deliverability best practices, and meet applicable privacy and compliance requirements.
• Build and support lead generation activities, nurturing, scoring, and lifecycle programs that align with sales and marketing objectives.
• Collaborate with Sales Operations and CRM teams to ensure accurate lead routing, data integrity, and seamless handoffs between marketing automation platforms and CRM systems.
• Continuously evaluate and optimize lead and nurture strategies to improve conversion rates and pipeline contribution.
• Monitor campaign and program performance using dashboards and reports to track engagement, funnel progression, and effectiveness.
• Analyze results to provide actionable insights and recommendations for continuous optimization.
• Support attribution and performance measurement efforts across marketing channels.
• Educate and guide stakeholders on email marketing capabilities, limitations, and best practices.
• Help define and refine shared services workflows, QA processes, and deployment standards.
• Document processes, templates, and best practices to improve efficiency and consistency.
• Contribute to the ongoing evolution and maturity of the email marketing and lead generation ecosystem.

Skills

Marketing automation platforms

Email marketing

Lead generation

Segmentation

Campaign workflow design

Marketing performance reporting

Data hygiene & QA

Cross-functional collaboration

Technical execution

HTML/CSS for email

Organization & prioritization

Tools

Marketo

HubSpot

MailChimp

AI tools (ChatGPT, etc.)

Google Analytics

Job description

OFS is seeking an Email Marketing Manager to join a centralized marketing services team in Indiana. You will build and optimize email programs using Marketo, HubSpot, Mailchimp, and related tools, partnering with marketing, demand generation, digital, and sales to drive scalable campaigns.

You will own automation workflows, segmentation, personalization, testing, and analytics, ensuring deliverability, privacy compliance, and brand alignment. Collaboration across teams is essential.