Data-Driven Email Marketing Lead

OFS; Indiana, United States, Northern America, Americas; Híbrido; USD 85.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Paid time off

401(k) with company match

Dental & vision insurance

Descripción de la vacante

OFS is seeking an Email Marketing Manager to join our centralized marketing services team in the United States. You will own the design, execution, and optimization of automated email programs and nurture streams, working across marketing, demand generation, digital, and sales to drive scalable campaigns.

You’ll partner with stakeholders to implement segmentation, personalization, and testing strategies, ensure compliance and deliverability, and continuously optimize lead generation and

Formación

• Hands-on experience in email marketing and automation.
• Experience with Marketo, HubSpot, and Mailchimp.
• Knowledge of deliverability best practices and privacy/compliance.

Responsabilidades

• Build and optimize automated marketing programs (emails, nurtures, workflows).
• Execute end-to-end email campaigns across the customer lifecycle.
• Collaborate with Sales Operations and CRM for lead routing and data integrity.
• Develop segmentation, personalization, and testing strategies to improve engagement.
• Monitor performance with dashboards and provide actionable insights.
• Document processes and best practices for scalable enablement.

Conocimientos

Marketing automation platforms

Email marketing

Lead generation

Segmentation

Personalization

Dynamic content

Campaign workflow design

Marketing performance reporting

Data hygiene & compliance

Cross-functional collaboration

Translating business requirements to/<

HTML/CSS for email

Organizational skills

Herramientas

Google Analytics

Looker Studio

Adobe Marketo Engage

Mailchimp

Illustrator

Photoshop

InDesign

Canva

Asana

Trello

Monday.com

Drupal

ChatGPT / AI tools

Descripción del empleo

OFS is seeking an Email Marketing Manager to join our centralized marketing services team in the United States. You will own the design, execution, and optimization of automated email programs and nurture streams, working across marketing, demand generation, digital, and sales to drive scalable campaigns.

You’ll partner with stakeholders to implement segmentation, personalization, and testing strategies, ensure compliance and deliverability, and continuously optimize lead generation and