AI-Driven Marketing Automation Lead (SFMC)

Lending Club; San Francisco (CA); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Paid parental leave

Mothers rooms

Wellness program

Volunteer time

Onsite gym

Job summary

Happen Bank seeks a Marketing Automation Manager to own end-to-end multi-channel journeys across email, SMS, and push in Salesforce Marketing Cloud. You will design, test, and deliver reliable outbound experiences while advancing automation and data flows for scalable lifecycle programs.

The role emphasizes AI-assisted QA, personalization, and collaboration with Data and Platform teams to strengthen automation architecture. A regulated industry background is preferred.

Qualifications

• 4+ years in marketing automation or lifecycle marketing.
• Hands-on with enterprise ESPs and marketing automation platforms, ideally Salesforce Marketing Cloud.
• You actively look for ways AI can improve analysis, QA, personalization, and automation while applying sound judgment around accuracy and privacy.
• Bachelor's degree or higher, or equivalent combination of education and experience.
• You collaborate effectively across Marketing, Data, Product, and Platform teams.
• Strong SQL skills with the ability to translate segmentation and targeting logic into scalable audience definitions.
• Strong understanding of deliverability fundamentals (IP warming, domain reputation, sender authentication).
• Experience with AMPscript, Liquid, or similar personalization technologies at scale.
• Experience in regulated industries, ideally financial services or lending.
• Exposure to CDP or MarTech migrations.

Responsibilities

• Own end-to-end execution of multi-channel journeys in SFMC for Personal Loans, Collections, and DebtIQ.
• Design, test, and deliver reliable outbound marketing experiences.
• Evolve marketing capabilities toward scalable automation and robust data flows.
• Own end-to-end build and execution of multi-channel journeys in SFMC.
• Design and maintain scalable journey architecture, including trigger logic and data flows.
• Drive deliverability strategy, including IP warming and sender authentication.
• Build responsive, on-brand email templates and implement dynamic content.
• Write and execute SQL-based segmentation powering targeting and personalization.
• Partner with Data and Platform teams to strengthen automation architecture.
• Use AI tools to accelerate QA, personalization, and testing.
• Monitor journey and campaign performance and ensure compliance with data privacy.

Skills

Marketing automation

Lifecycle marketing

SQL

Salesforce Marketing Cloud

AMPscript / Liquid

Data privacy & compliance

Collaboration

AI in marketing

Regulated industry experience

Build quality ownership

Education

Bachelor's degree

Tools

AMPscript

Liquid

Job description

Happen Bank seeks a Marketing Automation Manager to own end-to-end multi-channel journeys across email, SMS, and push in Salesforce Marketing Cloud. You will design, test, and deliver reliable outbound experiences while advancing automation and data flows for scalable lifecycle programs.

The role emphasizes AI-assisted QA, personalization, and collaboration with Data and Platform teams to strengthen automation architecture. A regulated industry background is preferred.