AI-Driven Email Lifecycle Growth Lead

The Bay Club Company; San Francisco (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Club Membership

Competitive Compensation

Paid Time Off

Health Insurance

Employee Discounts

Continuing Education

Career Growth Opportunities

Community Involvement

Job summary

The Bay Club Company in San Francisco is seeking an Email & Lifecycle Marketing Manager to scale email performance, ownership of lifecycle journeys, and campaign strategy. You will guide AI agents to draft copy, briefs, and calendars, review outputs, and ensure alignment with brand and compliance.

This is a full-time in-office role in a fast-paced, multi-campus environment. You will own growth, retention, and cross-sell initiatives, manage paid email and direct mail programs, and develop

Qualifications

• 3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi‑touch campaigns.
• Proven ability to drive conversion, retention, and revenue impact through owned email channels.
• Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing.
• Comfortable directing and QA‑ing AI agents to produce on‑brand content at scale.
• Analytical mindset with ability to translate campaign data into strategic recommendations.
• Highly organized with the ability to manage shifting priorities in a fast-paced environment.
• Salesforce Marketing Cloud experience preferred.

Responsibilities

• Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
• Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
• Drive retention, re-engagement, and cross-sell initiatives.
• Monitor campaign performance, identify trends, and apply insights to continuously improve results.
• Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before deployment.
• Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
• Identify opportunities to improve AI output quality and expand agent use across campaign formats.
• Define strategy, audience targeting, and messaging for paid email and direct mail programs.
• Manage vendor relationships, evaluate ROI and incrementality, and optimize spend within budget.
• Build lifecycle journey automation strategy, defining trigger logic, timing, segmentation rules, and personalization requirements.
• Identify personalization opportunities to capture first‑party data and drive engagement.
• Define attribution frameworks and surface actionable performance insights.
• Own email channel reporting: open rates, CTR, conversion, deliverability, unsubscribe trends, and revenue attribution.
• Conduct quarterly hindsight analysis, extracting and analyzing data to identify trends and deliver forward‑looking channel recommendations.
• Maintain a structured A/B testing roadmap; translate results into clear optimization actions.
• Maintain deliverability standards: list hygiene, sender reputation, suppression management, and engagement monitoring.
• Ensure compliance with CAN‑SPAM, GDPR, and applicable regulations.
• Partner with the AI Marketing Specialist to align cross‑channel contact strategy and cadence governance.

Skills

Email marketing

Lifecycle marketing

CRM marketing

Conversion optimization

Segmentation

Journey design

Automation

Deliverability

A/B testing

AI agent QA

Data analysis

Organization

Tools

Salesforce Marketing Cloud

Job description

The Bay Club Company in San Francisco is seeking an Email & Lifecycle Marketing Manager to scale email performance, ownership of lifecycle journeys, and campaign strategy. You will guide AI agents to draft copy, briefs, and calendars, review outputs, and ensure alignment with brand and compliance.

This is a full-time in-office role in a fast-paced, multi-campus environment. You will own growth, retention, and cross-sell initiatives, manage paid email and direct mail programs, and develop