Lifecycle CRM & Email Marketing Specialist

BayOne Solutions; San Francisco (CA); On-site; USD 75,000 - 105,000; Full time

Job summary

BayOne Solutions in San Francisco, CA is seeking an Assistant Manager, CRM & Lifecycle Marketing to shape retention strategies across email, mobile, and loyalty programs. You will leverage segmentation, personalization, and insights to improve engagement, repeat purchases, and customer value.

You will collaborate with cross-functional teams to deliver on-brand experiences across eCommerce and retail, reporting to the CRM & Lifecycle Marketing Manager.

Qualifications

• BS/BA in marketing, business, or related field, or equivalent experience.
• 2–3 years of experience in B2C marketing or a similar role
• Self-starter who takes initiative and demonstrates excellent follow-through
• Excellent project management skills with precise attention to detail
• Ability to work under pressure, agile, thrives under a fast-paced environment
• Fearless – willing to test new ideas in a channel
• Excellent written and verbal communications skills
• Must have deep understanding of B2C customer journey from top to bottom of marketing funnel
• Strong analytical skills with previous experience using web analytics tools; have the ability to turn numbers into actionable insights
• Movable Ink experience a plus

Responsibilities

• Support Marketing Manager with strategy, execution, and optimization of CRM lifecycle marketing programs across email and mobile messaging.
• Develop and optimize lifecycle programs that leverage segmentation and personalization to drive engagement and retention.
• Build and maintain a testing roadmap, leveraging A/B testing and customer insights to continuously improve campaign and journey performance.
• Own performance reporting for lifecycle programs, presenting insights, test results, and data-driven recommendations to leadership and cross-functional partners.
• Manage the end-to-end execution of lifecycle campaigns, overseeing planning, asset delivery, QA, and deployment to ensure a best-in-class customer experience.
• Partner cross-functionally with Loyalty, Retail, Product, Analytics, Data Science, Creative, Merchandising, and external vendors to uncover customer insights, develop audience strategies, and deliver personalized, customer-centric experiences.

Skills

Self-starter

Project management

Attention to detail

Thrives under pressure

Excellent written and verbal

Analytical skills

B2C marketing experience

Web analytics experience

Movable Ink experience

Education

BS/BA in marketing, business, or related field, or equivalent experience

Tools

Movable Ink

Job description

BayOne Solutions in San Francisco, CA is seeking an Assistant Manager, CRM & Lifecycle Marketing to shape retention strategies across email, mobile, and loyalty programs. You will leverage segmentation, personalization, and insights to improve engagement, repeat purchases, and customer value.

You will collaborate with cross-functional teams to deliver on-brand experiences across eCommerce and retail, reporting to the CRM & Lifecycle Marketing Manager.