AI-Driven Digital Tools Marketing Lead

Emerson; Boulder (CO); On-site; USD 87,000 - 124,000; Full time

Job summary

Emerson in Boulder, CO seeks a Digital Tools Marketing Manager to lead the customer experience strategy, development, and optimization of digital platforms for Micro Motion Coriolis flowmeters. You’ll guide sizing tools, configurators, and portals, shaping online positioning and adoption.

Collaborate with product, engineering, web, and design teams; drive AI-enabled capabilities, content governance, and licensing processes.

Qualifications

• Bachelor's degree required in a relevant field or equivalent experience.
• 3+ years in digital marketing, product marketing, or digital product management.
• Experience defining product positioning or customer-facing digital experiences for technical products.

Responsibilities

• Own roadmap for customer-facing digital tools (sizing/selection platforms, configurators, portals).
• Develop GTM plans and training to drive adoption of digital tools; optimize online experiences.
• Evaluate and implement AI-enabled capabilities to improve product selection and support.

Skills

Digital marketing

Product marketing

Communication

Project management

Travel readiness

Education

Bachelor's Degree

Tools

WordPress

Webflow

Adobe Experience Manager

Job description

Emerson in Boulder, CO seeks a Digital Tools Marketing Manager to lead the customer experience strategy, development, and optimization of digital platforms for Micro Motion Coriolis flowmeters. You’ll guide sizing tools, configurators, and portals, shaping online positioning and adoption.

Collaborate with product, engineering, web, and design teams; drive AI-enabled capabilities, content governance, and licensing processes.