Digital Tools Marketing Manager

Emerson; Boulder (CO); On-site; USD 87,000 - 124,000; Full time

Job summary

Emerson in Boulder, CO seeks a Digital Tools Marketing Manager to lead the customer experience strategy, development, and optimization of digital platforms for Micro Motion Coriolis flowmeters. You’ll guide sizing tools, configurators, and portals, shaping online positioning and adoption.

Collaborate with product, engineering, web, and design teams; drive AI-enabled capabilities, content governance, and licensing processes.

Qualifications

• Bachelor's degree required in a relevant field or equivalent experience.
• 3+ years in digital marketing, product marketing, or digital product management.
• Experience defining product positioning or customer-facing digital experiences for technical products.

Responsibilities

• Own roadmap for customer-facing digital tools (sizing/selection platforms, configurators, portals).
• Develop GTM plans and training to drive adoption of digital tools; optimize online experiences.
• Evaluate and implement AI-enabled capabilities to improve product selection and support.

Skills

Digital marketing

Product marketing

Communication

Project management

Travel readiness

Education

Bachelor's Degree

Tools

WordPress

Webflow

Adobe Experience Manager

Job description

Job Description

At Emerson, we are looking for a Digital Tools Marketing Manager in our Boulder, CO office to lead the customer experience strategy, development, and optimization of digital platforms for Micro Motion Coriolis flowmeters. This role combines creativity, technology, and collaboration to deliver tools that make it easier for our customers to evaluate solutions for their applications.

In this role, you’ll guide the development, promotion, and optimization of our web-based sizing and selection tools, shape how our products are tiered and positioned online, help integrate new AI-driven technologies, manage license key processes, and ensure our digital platforms are engaging, accessible, and effective. You will also help define how our organization works differently as AI becomes part of how customers and colleagues make decisions.

We welcome candidates from all backgrounds who bring curiosity, problem-solving skills, and a willingness to learn. If you enjoy working across teams and making technology more approachable for others, this could be the role for you.

In This Role, Your Responsibilities Will Be:

Digital Product Strategy & Customer Experience

• Own the roadmap for customer-facing digital tools, including sizing and selection platforms, configurators, and portals.
• Use customer insights and performance data to prioritize enhancements that improve usability, adoption, and business impact.
• Partner with product, engineering, web, and design teams to deliver an intuitive and effective digital customer experience.

Digital Adoption & Product Positioning

• Develop go-to-market plans, training, and communications to drive adoption of digital tools.
• Define how products are positioned and presented online, helping customers identify the best solution for their application.
• Optimize digital experiences and selection journeys to increase engagement and reduce complexity.

AI & Emerging Technologies

• Evaluate and implement AI-enabled capabilities that improve product selection, customer support, and decision-making.
• Help shape how AI is integrated into customer-facing experiences and internal workflows.

Content & Platform Governance

• Own the structured product content that powers digital experiences and AI-driven applications.
• Ensure content, software licensing, and platform governance processes are accurate, compliant, and scalable.

Who You Are:

You are a strategic thinker who thrives in dynamic environments and adapts with confidence. Curious and tech-forward, you are eager to explore new tools and innovations that improve the customer experience. You communicate effectively and enjoy collaborating with colleagues across different teams and backgrounds. With a strong customer focus, you are passionate about creating value and making digital tools more intuitive and engaging to use. Above all, you are collaborative, open-minded, and committed to delivering exceptional value and service.

For This Role, You Will Need:

• Bachelor's Degree
• Minimum 3 years of experience in digital marketing, product marketing, digital product management, or customer-facing digital tool ownership.
• Experience defining product positioning, information architecture, or customer-facing digital experiences for a technical product portfolio.
• Strong communication and project management skills, with the ability to influence and collaborate across all levels of leadership, translate feedback into actionable plans, and drive successful results.
• Ability to travel approximately 20%.
• Legal authorization to work in the United States is required. Sponsorship will not be provided for this position.
• Authorized to work in the United States without sponsorship now and in the future. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Preferred Qualifications That Set You Apart:

• Bachelor's Degree in Engineering, Marketing, Digital Media, Business, or related field
• Experience with web design tools such as WordPress, Webflow, or Adobe Experience Manager, and basic knowledge of HTML/CSS.
• Familiarity with AI platforms such as OpenAI, Google AI, or Microsoft Copilot and their application in user experience or guided selection.
• Understanding of software license management practices or platforms.
• Exposure to project or PMO workflows and internal tools that support them.
• Experience developing or governing structured messaging, content architecture, or content used across web and AI applications.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives- because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Learn more about our Culture & Values.

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. In accordance with Colorado EPEWA, the annual pay range for this role is $87,100 - $124,400 commensurate with the skills, talent, capabilities, and experience each candidate brings to a role. This position will be open for a minimum of 7 days from the day of posting. Applicants are encouraged to apply early to receive optimal consideration. In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

About Us

WHY EMERSON

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems - for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

Our Commitment to Our People

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Accessibility Assistance or Accommodation

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About Emerson

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!