AI Marketing Architect: Digital & Lifecycle Systems

emporiarevolutionizinghomeenergy; Littleton (CO); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Emporia Energy in Littleton, CO is hiring an AI Marketing Engineer: Digital & Lifecycle to build and operate the systems behind customer lifecycle marketing.

You will own CRM, lifecycle, and website execution, leveraging AI to personalize experiences and scale campaigns while collaborating with Marketing and Creative leadership.

Join a small team where everyone contributes to briefs, designs, and asset production, and where automation is used to improve customer behavior and business results.

Responsibilities

• Own Emporia's CRM and lifecycle platform, including customer data, segmentation, integrations, deliverability, and reporting.
• Build automated journeys across onboarding, product adoption, cross-sell, retention, and program enrollment.
• Build AI-native workflows for personalization, content, segmentation, analysis, and other lifecycle needs, designing for autonomous execution where appropriate rather than simply using AI to make manual work faster.
• Build for reliability: monitor automated workflows, fix recurring problems at the system level, and maintain the documentation needed to keep critical systems running.
• Build the tracking and reporting needed to measure funnel performance, campaign impact, and business outcomes.
• Design and implement experiments with clear hypotheses and success metrics; use the results to decide what to scale, change, or stop.

Job description

Emporia Energy in Littleton, CO is hiring an AI Marketing Engineer: Digital & Lifecycle to build and operate the systems behind customer lifecycle marketing.

You will own CRM, lifecycle, and website execution, leveraging AI to personalize experiences and scale campaigns while collaborating with Marketing and Creative leadership.

Join a small team where everyone contributes to briefs, designs, and asset production, and where automation is used to improve customer behavior and business results.