Integrated Marketing Specialist

Jobtailor; Minnesota; On-site; USD 42,000 - 56,000; Full time

Job summary

Emerson is seeking a Marketing Intern to support the execution of integrated campaigns and go-to-market activities for its measurement instrumentation portfolio. You will assist in creating assets across web content, email, video, and social media while coordinating with regional teams to ensure consistent messaging.

The role emphasizes project coordination, campaign performance tracking, and collaboration with product management and content strategists.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Zero years of experience in marketing, communications, digital marketing, or related discipline.
• Strong written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, Teams, and Outlook.
• Analytical mindset with the ability to interpret marketing performance data and translate findings into actionable recommendations.
• Demonstrated ability to work effectively in a collaborative, cross-functional team environment.
• Legal authorization to work in the United States.
• Emerson will only employ individuals legally authorized to work in the United States; sponsorship is not provided.
• Familiarity with AI-powered tools and technologies is preferred.
• Internship, co-op, or professional experience in B2B marketing, digital marketing, communications, or demand generation is preferred.
• Experience supporting marketing campaigns, events, content marketing programs, or lead generation initiatives is preferred.
• Knowledge of SEO/AEO/GEO principles, content marketing, paid media, or social media marketing is preferred.
• Interest in industrial technology, automation, or business-to-business marketing is preferred.
• Experience leading campus organizations, volunteer initiatives, internships, or extracurricular projects involving collaboration and project management is preferred.

Responsibilities

• Support execution of integrated marketing campaigns and go-to-market activities promoting Emerson’s measurement instrumentation portfolio and industry-focused solutions.
• Assist in developing customer-facing campaign assets, web content, paid and earned media, email marketing, video, social media, third-party advertising, and sales enablement resources.
• Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment.
• Assist with project management, including timelines, asset coordination, approvals, and campaign launches.
• Monitor campaign performance and prepare reports on engagement and other key marketing metrics.
• Identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes.
• Conduct market, competitor, and customer research to support campaign planning and content development.
• Contribute to special projects and strategic marketing initiatives supporting business growth objectives.

Skills

Integrated Marketing Campaigns

Content Development

Project Management

Marketing Performance Analysis

Cross-Functional Collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

PowerPoint

Excel

Teams

Outlook

AI-Powered Tools

Job description

• Support execution of integrated marketing campaigns and go-to-market activities promoting Emerson’s measurement instrumentation portfolio and industry-focused solutions.
• Assist in developing customer-facing campaign assets, web content, paid and earned media, email marketing, video, social media, third-party advertising, and sales enablement resources.
• Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment.
• Assist with project management, including timelines, asset coordination, approvals, and campaign launches.
• Monitor campaign performance and prepare reports on engagement and other key marketing metrics.
• Identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes.
• Conduct market, competitor, and customer research to support campaign planning and content development.
• Contribute to special projects and strategic marketing initiatives supporting business growth objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Zero years of experience in marketing, communications, digital marketing, or related discipline.
• Strong written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, Teams, and Outlook.
• Analytical mindset with the ability to interpret marketing performance data and translate findings into actionable recommendations.
• Demonstrated ability to work effectively in a collaborative, cross-functional team environment.
• Legal authorization to work in the United States.
• Emerson will only employ individuals legally authorized to work in the United States; sponsorship is not provided.
• Familiarity with AI-powered tools and technologies is preferred.
• Internship, co-op, or professional experience in B2B marketing, digital marketing, communications, or demand generation is preferred.
• Experience supporting marketing campaigns, events, content marketing programs, or lead generation initiatives is preferred.
• Knowledge of SEO/AEO/GEO principles, content marketing, paid media, or social media marketing is preferred.
• Interest in industrial technology, automation, or business-to-business marketing is preferred.
• Experience leading campus organizations, volunteer initiatives, internships, or extracurricular projects involving collaboration and project management is preferred.

Core Competencies

Demonstrates strong capabilities in executing integrated marketing campaigns, developing customer-facing content, and analyzing marketing performance metrics. Proficient in project management and collaboration within cross-functional teams to drive business growth objectives.

Highest-signal resume keywords

• Integrated Marketing Campaign Execution
• Content Development
• Project Management
• Marketing Performance Analysis
• Collaboration in Cross-Functional Teams

ATS Optimization Keywords

Hard Skills

• Marketing
• Digital Marketing
• Content Marketing
• SEO
• Data Analysis
• Campaign Management
• Lead Generation
• B2B Marketing
• Email Marketing
• Social Media Marketing

Soft Skills

• Strong Written Communication
• Strong Verbal Communication
• Organizational Skills
• Collaboration
• Analytical Mindset

Industry Keywords

• Measurement Instrumentation
• Automation
• Business-to-Business Marketing
• Market Research
• Competitor Analysis

Tools & Technologies

• Microsoft Office
• PowerPoint
• Excel
• Teams
• Outlook
• AI-Powered Tools