Enterprise Digital Marketing Strategy Lead

Flowserve US Inc; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental & vision

Life insurance + AD&D

Disability insurance

401(k) retirement plan

Educational assistance

Job summary

Flowserve US Inc. is seeking a Manager, Digital Marketing to define and lead the enterprise digital marketing strategy, governance, and performance across digital channels, platforms, content, analytics, and campaign enablement.

You will own the roadmap and operating model, partnering with Marketing, Sales, IT, and external partners to drive measurable commercial outcomes. The role leads a small, high-performing team and serves as a strategic operator on initiatives involving website

Qualifications

• 10+ years in B2B and digital marketing.
• Experience leading teams and transforming organizations.
• Hands-on with CMS, DAM, CRM, marketing automation, and analytics.
• Proven ability to manage budgets for web, analytics, advertising and content.
• Strong SEO, site governance, metadata strategy, and conversion-focused experiences.
• Cross-functional collaboration with Sales, IT, Marketing, Legal and leadership.
• Willingness to travel up to 10%.

Responsibilities

• Define and lead Flowserve’s enterprise digital marketing strategy across website, campaigns, content governance, analytics, and digital experience.
• Own the digital marketing roadmap, governance model, and investment priorities to improve performance and scalability.
• Lead and develop the digital marketing team and promote best practices.
• Manage Flowserve.com and related platforms with governance, UX optimization, SEO, and compliance.
• Direct analytics and tracking strategies, dashboards, and CRM/marketing automation integrations.
• Translate performance data into executive insights to improve campaigns and lead quality.
• Collaborate with Sales, IT, Communications, and business units to enable digital initiatives.
• Lead digital transformation initiatives involving marketing technology and process improvements.
• Oversee agencies and vendors to ensure quality, cost efficiency, and alignment with standards.

Skills

B2B marketing

Digital marketing

Team leadership

CMS

CRM

Marketing automation

Analytics & reporting

Budget management

SEO governance

Cross-functional collaboration

Executive communication

Education

Bachelor's degree

Tools

CMS

DAM

CRM

Marketing automation

Analytics tools

Job description

Flowserve US Inc. is seeking a Manager, Digital Marketing to define and lead the enterprise digital marketing strategy, governance, and performance across digital channels, platforms, content, analytics, and campaign enablement.

You will own the roadmap and operating model, partnering with Marketing, Sales, IT, and external partners to drive measurable commercial outcomes. The role leads a small, high-performing team and serves as a strategic operator on initiatives involving website