AI-Driven Digital Tools Marketing Lead

City of Shakopee, MN; Boulder, Northern (CO, KY); Hybrid; USD 87,000 - 124,000; Full time

Job summary

Emerson in Boulder, CO is seeking a Digital Tools Marketing Manager to lead customer experience strategy for sizing and selection tools and online platforms. You will partner with product, engineering, web, and design teams to deliver intuitive digital experiences and drive adoption of tools and AI-enabled capabilities.

You will shape product positioning online, ensure content governance, and align licensing processes while advancing AI-driven improvements across customer journeys.

Qualifications

• Bachelor's degree required.
• At least 3 years of experience in digital marketing or product marketing.
• Experience defining product positioning for a technical portfolio.
• Strong communication and cross-functional collaboration skills.
• Willingness to travel up to 20%.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Own the roadmap for customer-facing digital tools, including sizing platforms, configurators, and portals.
• Use customer insights and performance data to prioritise usability improvements and business impact.
• Partner with product, engineering, web, and design teams to deliver an intuitive digital experience.
• Develop go-to-market plans, training, and communications to drive adoption of digital tools.
• Define how products are positioned and presented online to help customers choose solutions.
• Evaluate and implement AI-enabled capabilities to improve selection, support, and decision-making.

Skills

Digital marketing

Product marketing

Digital product management

Customer-facing tools

Communication

Project management

Travel 20%

Education

Bachelor's Degree

Tools

WordPress

Webflow

Adobe Experience Manager

HTML/CSS

Job description

Emerson in Boulder, CO is seeking a Digital Tools Marketing Manager to lead customer experience strategy for sizing and selection tools and online platforms. You will partner with product, engineering, web, and design teams to deliver intuitive digital experiences and drive adoption of tools and AI-enabled capabilities.

You will shape product positioning online, ensure content governance, and align licensing processes while advancing AI-driven improvements across customer journeys.