Director of AI-Driven Demand Gen & Pipeline Growth

Marketman; Philadelphia (Philadelphia County); On-site; USD 140,000 - 220,000; Full time

Job summary

Meal Ticket seeks a hands-on Director of Demand Generation to lead our go-to-market engine. This player-coach role owns strategy and execution across paid media, SEO, lifecycle marketing, and ABM, working with a CRO and a lean AI-enabled stack.

With an 80/20 split, expect strategic ownership of pipeline targets and 20% cross-functional work supporting product marketing, sales enablement, and launch execution.

Qualifications

• 10+ years in B2B SaaS demand generation with pipeline ownership experience.
• Experience building multi-channel programs (paid, SEO, lifecycle, events).
• Fluency with modern martech and AI tooling.
• Ability to work in a global matrix organization.
• Bachelor's degree required.

Responsibilities

• Own marketing-sourced pipeline and CAC efficiency; be accountable for funnel.
• Lead full-funnel demand generation across paid media, SEO, lifecycle, events, and ABM.
• Orchestrate strategy with agency, direct report, and AI stack while shipping priority campaigns.
• Partner with the CRO on monthly funnel reporting and pipeline forecasting.

Skills

Demand generation

Pipeline ownership

AI tooling

Martech familiarity

Cross-functional collaboration

Education

Bachelor's degree

Tools

Martech platforms

AI tooling

Job description

Meal Ticket seeks a hands-on Director of Demand Generation to lead our go-to-market engine. This player-coach role owns strategy and execution across paid media, SEO, lifecycle marketing, and ABM, working with a CRO and a lean AI-enabled stack.

With an 80/20 split, expect strategic ownership of pipeline targets and 20% cross-functional work supporting product marketing, sales enablement, and launch execution.