AI-Driven Demand Gen & Brand Marketing Manager

wellfit; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Wellfit seeks a creative Demand Generation & Marketing Content Manager to own content marketing, organic social, campaigns, website messaging, and collateral. You will collaborate with Sales, Product, and leadership to translate healthcare fintech concepts into persuasive messaging and drive measurable demand across multichannel programs.

You will lead strategy, prioritize initiatives, and execute high-quality work with minimal reliance on external agencies, shaping Wellfit's growth and market

Qualifications

• Experience leading B2B demand-gen programs.
• Strong storytelling and content creation skills.
• Ability to translate fintech concepts into clear messaging.

Responsibilities

• Own and execute integrated B2B marketing campaigns to generate leads and pipeline.
• Develop multi-channel programs for dental/healthcare audiences and partners.
• Collaborate with Sales to define ICPs and improve lead quality.
• Build campaigns across email, social, landing pages, and content.
• Create lead-nurturing programs moving prospects toward engagement.
• Track campaign performance and optimize for pipeline contribution.
• Test new messaging and formats to improve performance.

Skills

Content marketing

Demand generation

Campaign management

Social media

SEO basics

B2B marketing

Storytelling

Collaboration

Job description

Wellfit seeks a creative Demand Generation & Marketing Content Manager to own content marketing, organic social, campaigns, website messaging, and collateral. You will collaborate with Sales, Product, and leadership to translate healthcare fintech concepts into persuasive messaging and drive measurable demand across multichannel programs.

You will lead strategy, prioritize initiatives, and execute high-quality work with minimal reliance on external agencies, shaping Wellfit's growth and market