Social Media & Content Lead for Fitness & AI

Everfit; San Francisco (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Performance bonuses

Job summary

Everfit, a San Francisco–based health tech startup, seeks a Social Media & Content Manager to own our brand’s social voice. You’ll craft strategic content calendars, write hooks and captions, and drive creative from concept to publish across Instagram, YouTube, LinkedIn, and emerging platforms.

Collaborate with Brand, Growth, Product Marketing, and Creators to turn product launches, customer stories, and community moments into social‑first formats.

Qualifications

• Proven track record building social media growth in fitness or wellness.
• Deep understanding of social platforms and short-form video.

Responsibilities

• Develop Everfit's social content strategy in partnership with Brand, Growth, Creator, and Product Marketing.
• Constantly identify formats, trends, cultural moments, fitness/wellness culture, creators, and emerging behaviors Everfit can participate in.
• Brainstorm original content series, recurring franchises, campaigns, and social-first concepts, not just individual posts.
• Turn product launches, company initiatives, customer stories, and brand moments into social-first ideas people actually want to watch and share.
• Build channel-specific strategies for Instagram, YouTube, LinkedIn, and emerging platforms, understanding what works differently on each.
• Understand performance metrics for impressions, engagement, retention, watch time, hooks, shares, saves, comments, CTR, subscriber/follower growth, and conversion.
• Understand the importance of testing hooks, formats, lengths, thumbnails, titles, editing styles, and creative approaches.
• Write and refine hooks, captions, scripts, titles, CTAs, creative briefs, and storyboards.
• Work directly with Everfit's designers, videographers, editors, and marketers to turn concepts into finished content.
• Brainstorm and develop content directly with coaches, athletes, ambassadors, creators, customers, and Everfit team members.
• Help identify compelling personalities and stories within the Everfit community that can become great content.
• Be able to create content yourself when speed or authenticity matters—shooting short-form video, capturing behind-the-scenes moments, interviewing people, or producing lightweight social content without requiring a full production team.
• Be comfortable on location and behind the camera, directing talent and creators to get the right performance, hook, shot, or soundbite.
• Take ownership of real-time and reactive content, moving quickly when trends, events, launches, or cultural moments create an opportunity.
• Optimize and test content, including captions, thumbnails/covers, titles, hashtags/metadata, post timing, and platform-native features (Trial Reels, Version, Edits)

Job description

Everfit, a San Francisco–based health tech startup, seeks a Social Media & Content Manager to own our brand’s social voice. You’ll craft strategic content calendars, write hooks and captions, and drive creative from concept to publish across Instagram, YouTube, LinkedIn, and emerging platforms.

Collaborate with Brand, Growth, Product Marketing, and Creators to turn product launches, customer stories, and community moments into social‑first formats.