Marketing Manager, Brand & Sales Content

wellfit; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Wellfit seeks a creative Demand Generation & Marketing Content Manager to own content marketing, organic social, campaigns, website messaging, and collateral. You will collaborate with Sales, Product, and leadership to translate healthcare fintech concepts into persuasive messaging and drive measurable demand across multichannel programs.

You will lead strategy, prioritize initiatives, and execute high-quality work with minimal reliance on external agencies, shaping Wellfit's growth and market

Qualifications

• Experience leading B2B demand-gen programs.
• Strong storytelling and content creation skills.
• Ability to translate fintech concepts into clear messaging.

Responsibilities

• Own and execute integrated B2B marketing campaigns to generate leads and pipeline.
• Develop multi-channel programs for dental/healthcare audiences and partners.
• Collaborate with Sales to define ICPs and improve lead quality.
• Build campaigns across email, social, landing pages, and content.
• Create lead-nurturing programs moving prospects toward engagement.
• Track campaign performance and optimize for pipeline contribution.
• Test new messaging and formats to improve performance.

Skills

Content marketing

Demand generation

Campaign management

Social media

SEO basics

B2B marketing

Storytelling

Collaboration

Job description

About Wellfit

Wellfit is a healthcare fintech platform helping remove financial barriers between patients, providers, employers, and payors. Our solutions help dental and healthcare organizations offer more flexible payment, financing, and membership options while improving access to care and supporting practice growth.

As Wellfit continues to scale, we're investing in stronger brand awareness, more effective marketing execution, and demand-generation programs that create measurable opportunities for our sales organization.

We're seeking a creative, commercially minded, and AI-enabled Demand Generation & Marketing Content Manager who can develop compelling content, execute integrated campaigns, and build a repeatable engine for generating qualified customer interest.

About the Role

This is a hands-on marketing leadership opportunity for someone who combines exceptional content and storytelling capabilities with demonstrated success generating demand and supporting sales pipeline. You will own Wellfit's content marketing, organic social presence, integrated campaigns, website messaging, and marketing collateral while helping establish a more disciplined, measurable approach to demand generation. You'll collaborate closely with Sales, Product, and leadership to understand our customers, communicate our value, and turn marketing activity into meaningful commercial opportunities. This is an individual contributor position with significant ownership and strategic influence. Success requires someone who can independently develop strategy, prioritize initiatives, and execute high-quality work without depending heavily on agencies or additional team members.

What You'll Do

Demand Generation & Pipeline Growth

• Own and execute integrated B2B marketing campaigns designed to create awareness, generate qualified leads, and contribute to sales pipeline.
• Develop targeted programs for dental practices, healthcare organizations, partners, employers, payors, and other relevant decision-makers.
• Partner closely with Sales to understand ideal customer profiles, buyer personas, prospect challenges, and opportunities to improve lead quality.
• Build multichannel campaigns leveraging email, social media, landing pages, educational content, and other appropriate digital channels.
• Develop lead-nurturing campaigns that move prospects from initial awareness toward meaningful sales engagement.
• Track and evaluate campaign effectiveness using engagement, lead conversion, lead quality, and pipeline contribution.
• Continuously test new messaging, channels, content formats, and campaigns to improve marketing performance.

Content Strategy & Brand Storytelling

• Develop and execute a cohesive content strategy aligned with Wellfit's products, audiences, and growth objectives.
• Create compelling content across blogs, thought leadership, product education, customer stories, emails, landing pages, presentations, and campaigns.
• Translate complex healthcare, lending, payments, fintech, and SaaS concepts into clear, engaging, audience-specific messaging.
• Develop content that supports the complete buyer journey, from awareness and education through consideration and sales engagement.
• Maintain a consistent and recognizable brand voice across marketing channels.
• Bring original creative ideas forward that help differentiate Wellfit and strengthen its market presence.

Social Media & Digital Marketing

• Own Wellfit's organic social media strategy and execution across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
• Build a consistent publishing cadence focused on awareness, thought leadership, product education, and audience engagement.
• Create engaging copy, graphics, video concepts, educational content, and campaign-driven posts.
• Evaluate social media performance beyond vanity metrics, identifying opportunities to generate website traffic, inquiries, and sales conversations.
• Support executive thought leadership and customer-facing communication initiatives.

Website Content & Conversion

• Own marketing content improvements across Wellfit's website, ensuring messaging remains current, accurate, compelling, and aligned with business priorities.
• Develop and optimize campaign landing pages, product messaging, calls to action, and customer education content.
• Apply SEO fundamentals, metadata improvements, and content optimization techniques to increase discoverability.
• Ensure Wellfit's payment, financing, membership, ACH, Pinless Debit, and emerging product offerings are clearly represented.
• Identify opportunities to improve visitor engagement and conversion into qualified inquiries.

Sales Enablement & Marketing Collateral

• Partner with Sales and Product to develop materials that support prospective customer conversations.
• Create and maintain product one-pagers, brochures, presentations, educational resources, campaign assets, and customer-facing collateral.
• Develop messaging tailored to buyer personas, product benefits, customer pain points,