Brand & Content Marketing Director for Health Tech

Personify Health, Inc.; New York (NY); On-site; USD 122,000 - 145,000; Full time

Benefits offered by this job

Competitive base salary

Comprehensive medical and dental

Unlimited PTO

Mental health support

Retirement planning

Professional development

Mission-driven culture

Job summary

Personify Health, Inc. is looking for a Director of Content and Brand to steer the content strategy for our wellbeing platform.

You will lead a small team of brand and social managers and partner with product marketing to ensure a unified company and product voice across channels. The role combines hands-on writing with strategic planning, owning editorial calendars, and building a repeatable content engine that serves sales, marketing, and product teams.

Qualifications

• 10+ years in marketing communications, content, or brand, with at least 3 leading people.
• A strong writing portfolio. We will ask to see your work, and we'll want to know which parts are yours.
• Experience building content strategy that connected to business results, not just output.
• A record of working closely with product marketing to keep brand and product messaging aligned across the funnel.
• Clear judgment on messaging, tone, and when something isn't ready.
• Skill working across marketing, sales, and product teams in a fast-moving environment.

Responsibilities

• Content strategy and creation: Build and run the content strategy for wellbeing and health platform story, tied to 2027 go-to-market priorities; personally write and edit high-visibility pieces; build editorial calendars; turn complex health topics into clear content for HR leaders, benefits buyers, brokers, and consultants.
• Brand and social leadership: Manage the brand and social managers; maintain voice, tone, and visual identity; shape an organic social presence that supports pipeline and executive visibility.
• Product marketing partnership and messaging continuity: Align brand and product messaging with the product story; ensure top/mid/bottom funnel content carries the same narrative.
• Marcom and campaign support: Partner with demand gen and client marketing; provide messaging and content support for launches, events, and customer materials.
• Agency management and communications support: Co-own the PR agency relationship; direct day-to-day work; coordinate media opportunities with leadership.
• Measurement: Track engagement, share of voice, and pipeline influence; adjust strategy based on data.

Skills

Leadership

Content strategy

Writing & editing

Brand management

PR & media relations

Analytics & measurement

Education

Bachelor's degree in communications/marketing/journalism

Job description

Personify Health, Inc. is looking for a Director of Content and Brand to steer the content strategy for our wellbeing platform.

You will lead a small team of brand and social managers and partner with product marketing to ensure a unified company and product voice across channels. The role combines hands-on writing with strategic planning, owning editorial calendars, and building a repeatable content engine that serves sales, marketing, and product teams.