AI-Driven Customer Growth & Retention Marketing Manager

The Wrap; United States; Hybride; USD 100 000 - 120 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

Paid time off

401k with match

Life insurance

Disability insurance

Paid family leave

EAP

Résumé du poste

Litmos, the Learning Acceleration Platform, seeks a Customer Marketing Manager to own programs that drive adoption, expansion, and retention. You’ll partner with customer-facing teams and GTM Ops to turn customer needs into timely, relevant programs, embracing AI as a core part of how you work.

We expect 3+ years in B2B SaaS marketing with a proven impact on expansion and retention. Segmenting data and collaborating across marketing automation platforms and CRM are required.

Qualifications

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs.
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn.
• Comfort segmenting customer data and operating across a marketing automation platform and CRM.
• Strong collaborator with Customer Success; able to translate customer signals into marketing action.
• Bias toward action Comfortable making decisions and moving fast in a changing environment.

Responsabilités

• Build customer growth programs from strategy through execution and measurement.
• Segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value.
• Build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch.
• Equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion.
• Measure customer engagement, solution adoption, and expansion pipeline influenced by your programs.
• Partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs.
• Build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal.
• Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy.
• Contribute the marketing strategy, positioning, and communications for new retention initiatives.
• Test what works across different customer segments, measure honestly, and change course when the results aren't there.

Connaissances

B2B SaaS marketing

Retention programs

Lifecycle marketing

Expansion strategy

Data segmentation

Cross-functional collaboration

Customer marketing

Marketing automation

Outils

Marketing automation

CRM

Description du poste

Litmos, the Learning Acceleration Platform, seeks a Customer Marketing Manager to own programs that drive adoption, expansion, and retention. You’ll partner with customer-facing teams and GTM Ops to turn customer needs into timely, relevant programs, embracing AI as a core part of how you work.

We expect 3+ years in B2B SaaS marketing with a proven impact on expansion and retention. Segmenting data and collaborating across marketing automation platforms and CRM are required.