Customer Marketing Manager

The Wrap; United States; Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

401k with match

Life insurance

Disability insurance

Paid family leave

EAP

Job summary

Litmos, the Learning Acceleration Platform, seeks a Customer Marketing Manager to own programs that drive adoption, expansion, and retention. You’ll partner with customer-facing teams and GTM Ops to turn customer needs into timely, relevant programs, embracing AI as a core part of how you work.

We expect 3+ years in B2B SaaS marketing with a proven impact on expansion and retention. Segmenting data and collaborating across marketing automation platforms and CRM are required.

Qualifications

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs.
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn.
• Comfort segmenting customer data and operating across a marketing automation platform and CRM.
• Strong collaborator with Customer Success; able to translate customer signals into marketing action.
• Bias toward action Comfortable making decisions and moving fast in a changing environment.

Responsibilities

• Build customer growth programs from strategy through execution and measurement.
• Segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value.
• Build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch.
• Equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion.
• Measure customer engagement, solution adoption, and expansion pipeline influenced by your programs.
• Partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs.
• Build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal.
• Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy.
• Contribute the marketing strategy, positioning, and communications for new retention initiatives.
• Test what works across different customer segments, measure honestly, and change course when the results aren't there.

Skills

B2B SaaS marketing

Retention programs

Lifecycle marketing

Expansion strategy

Data segmentation

Cross-functional collaboration

Customer marketing

Marketing automation

Tools

Marketing automation

CRM

Job description

Are you looking for an opportunity to help solve one of today's biggest business challenges? AI is changing the pace of business, and organizations everywhere are struggling to help their workforce, partners, and customers keep up. At Litmos, we're building the Learning Acceleration Platform that helps organizations build human capability faster—and we're looking for people who are passionate about making a meaningful impact for customers while growing alongside a collaborative, people-first team.

Litmos is the Learning Acceleration Platform that helps organizations build capability faster, adapt at the speed business changes, and scale learning to anyone, anywhere. Combining an intuitive platform, AI-powered capabilities, trusted content, expert services, and a broad ecosystem of integrations, Litmos helps organizations accelerate workforce productivity, improve customer adoption and retention, enable high-performing partners, and reduce organizational risk through continuous learning.

Organizations such as Hewlett Packard Enterprise, Graco, Sabre, and Russell Mineral Equipment trust Litmos to accelerate learning across their workforce, partners, and customers. Today, more than 11K customers with 30 million learners across 150 countries and 37 languages use Litmos to build the capabilities their organizations need to succeed. Backed by Francisco Partners, one of the world's leading technology investment firms, we're investing in the future of learning—and the people who are building it. Learn more at www.litmos.com.

As Customer Marketing Manager, you'll own the marketing programs that help customers discover more value from Litmos—supporting deeper adoption, relevant expansion, and stronger long-term relationships. You'll partner closely with customer-facing teams and GTM Ops to turn customer needs into timely, relevant programs. We expect you to adopt and use AI as a core part of how you work—not as a side experiment.

What you'll own

Build customer growth programs

• Own customer marketing programs that support expansion, from strategy through execution and measurement
• Segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value
• Build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch
• Equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion
• Measure customer engagement, solution adoption, and expansion pipeline influenced by your programs

Support retention at scale

• Partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs
• Build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal
• Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy
• Contribute the marketing strategy, positioning, and communications for new retention initiatives
• Test what works across different customer segments, measure honestly, and change course when the results aren't there

Support partner marketing needs

• Serve as the marketing point of contact for tactical ecosystem and co-marketing requests
• Create customer-facing campaigns and communications that make relevant integrations and partner solutions easier to discover and understand
• Turn around high-priority partner requests without losing momentum on the broader customer marketing roadmap
• Keep essential partner communications moving, even when the request doesn't arrive with a perfect brief

Operate with data and AI

• Use customer data to identify meaningful segments, signals, and opportunities—not just build bigger distribution lists
• Work across marketing automation, CRM, and customer success platforms to target programs and measure their impact
• Use AI throughout your workflow-from research and segmentation to drafting, personalization, and analysis
• Continuously improve your own process as better tools and approaches emerge

What we’re looking for

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs.
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn.
• Comfort segmenting customer data and operating across a marketing automation platform and CRM.
• Strong collaborator with Customer Success; able to translate customer signals into marketing action.
• Bias toward action Comfortable making decisions and moving fast in a changing environment

How we'll measure success

• Expansion pipeline sourced or influenced from customer marketing programs.
• Adoption of premium offerings among targeted customer segments.
• Retention outcomes - reduced churn or improved gross/net retention - within campaign-touched cohorts.

Salary

• $100,000 - 120,000 base plus 10% bonus.

Benefits:

Litmos offers a comprehensive benefits package that includes, but is not limited to:

• Health, dental, and vision insurance
• Paid Time Off
• Retirement savings plan (401k) with company match
• Life insurance
• Short term & Long-term Disability
• Paid family leave
• Employee assistance programs (EAP)

We are an equal opportunity workplace employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities.

Applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.