AI-Driven Creative Strategy Lead for Support Studio

Amazon Web Services (AWS); Dallas (TX); On-site; USD 141,000 - 191,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Parental leave

Job summary

AWS Support Studio is seeking a Sr. Creative Strategist to set strategic direction for creative output and align it with business outcomes. You will influence cross-functional partners and shape briefs, prioritization, and roadmaps in an AI-first environment.

The role emphasizes strategy over production, with a focus on revenue impact, customer perception, and scalable creative interventions across AWS platforms.

Qualifications

• 5+ years driving compelling creative strategy and execution.
• 0
• 4+ years of social/content distribution strategy experience
• Experience building and driving adoption of new tools
• Experience using data and metrics to determine and drive improvements
• Experience communicating results to senior leadership, or experience in solving complex business challenges by delivering accurate and timely financial models, analysis, and recommendations that have a proven impact on business
• Experience designing, planning, and delivering content projects

Responsibilities

• Creative Strategy & Direction: Own the strategic creative vision for Support Studio. Translate business objectives into creative strategies with clear success metrics.
• Social & Brand Strategy: Partner with the AWS Social Media Team to develop social-first content strategies that build brand trust and shape public perception of AWS Support across social channels.
• Revenue-Driving Creative: Lead strategy for creative experiences that showcase the value proposition of premium AWS Support tiers — in-console, product marketing, and customer success storytelling.
• AI-Enabled Innovation: Evaluate and scale generative AI tools to augment creative production. Exercise judgment on where AI adds value versus where human craft remains essential.
• AI Quality & Standards: Define the quality bar for AI-generated creative. Ensure outputs meet brand standards and earn customer trust.
• Business Impact & Measurement: Quantify creative impact on revenue and support outcomes. Build measurement infrastructure from the ground up — attribution models, A/B testing, and creative effectiveness frameworks.
• Stakeholder Engagement: Influence without authority across a matrixed organization. Secure alignment through compelling logic and stakeholder empathy.
• Team Enablement: Work with producers on strategic thinking. Translate data insights into creative briefs and shared decision-making frameworks.
• Future-State Planning: Define what an AI-augmented creative team looks like at AWS Support. Roadmap team capabilities and assess AI readiness across workflows.

Skills

Creative strategy

Social strategy

Data-driven decisions

Stakeholder management

Content project planning

Education

Bachelor's degree

Tools

New tools adoption

Analytics software

Cloud concepts

Job description

AWS Support Studio is seeking a Sr. Creative Strategist to set strategic direction for creative output and align it with business outcomes. You will influence cross-functional partners and shape briefs, prioritization, and roadmaps in an AI-first environment.

The role emphasizes strategy over production, with a focus on revenue impact, customer perception, and scalable creative interventions across AWS platforms.