AI-Driven Content Marketing Lead, Research & Insights

TRM Labs; United States; Remote; USD 140,000 - 188,000; Full time

Job summary

TRM Labs is seeking a Content Marketing Lead for Research & Insights to translate data findings into reports, articles, and campaigns that inform customers, journalists, and the crime-fighting community. You will own a proactive research storytelling plan with the Insights team, deciding which findings deserve flagship reports and which channels to reach.

In a fast, AI-driven environment, you will guide end-to-end production, draft variants, headlines, and channel-specific cuts, and push content

Qualifications

• 5+ years of B2B content marketing, editorial, or research-communications experience.
• An AI-native approach: you use AI across research review, drafting, repurposing, and optimization.
• Strong editorial judgment and the ability to strengthen complex, technical narratives without sacrificing accuracy, including when AI produced the first draft.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content rather than only fulfilling requests.
• A distribution mindset, with comfort using AI and analytics to measure and improve how content performs.
• The ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences.

Responsibilities

• Define and own a proactive research content agenda with the Insights team.
• Produce 1–3 pieces per week, coordinating AI-powered review, drafting, and repurposing.
• Editorially shape narratives, test data arguments, and supervise AI-generated variants and headlines.
• Own distribution across owned, paid, and earned channels; tailor content for social and executive audiences.
• Grow TRM's search and AI-citation visibility through SEO tooling and content strategy.
• Support media outreach with journalists and tie coverage back into the content plan.

Skills

B2B content marketing

AI-native workflows

Editorial judgment

End-to-end ownership

Content distribution & SEO

Technical storytelling

Job description

TRM Labs is seeking a Content Marketing Lead for Research & Insights to translate data findings into reports, articles, and campaigns that inform customers, journalists, and the crime-fighting community. You will own a proactive research storytelling plan with the Insights team, deciding which findings deserve flagship reports and which channels to reach.

In a fast, AI-driven environment, you will guide end-to-end production, draft variants, headlines, and channel-specific cuts, and push content