AI Thought Leadership Content Lead

UserTesting; United States; Remote; USD 90.000 - 160.000; Vollzeit

Zusammenfassung

UserTesting is seeking a senior B2B content marketer to shape storytelling across the full customer journey, driving research-driven thought leadership in AI and human insight. You will partner with marketing, sales, product, and executives to craft differentiated perspectives and scalable content strategies that move audiences from awareness to advocacy.

You’ll produce research reports, executive bylines, and multi-format assets, translating complex AI concepts into clear narratives while

Qualifikationen

• 5–8+ years of experience in B2B content marketing, product marketing, editorial, journalism, or a related field, ideally within SaaS or enterprise technology.
• Exceptional writing, editing, and storytelling skills, with the ability to make complex technical concepts clear and compelling without oversimplifying them.
• Experience developing content across the full customer journey, with a strong understanding of messaging frameworks and buyer journeys.
• Experience creating executive thought leadership, original research, quantitative studies, benchmark reports, market reports, or other research-driven content.
• Familiarity with AI technologies, large language models, AI application development, AI evaluation, agentic AI, or adjacent technical domains.
• Strong collaboration and project management skills, with the ability to work across teams and with agencies, analysts, researchers, customers, subject matter experts, and executives while managing multiple priorities.
• An analytical, growth-oriented mindset—you use performance data to improve your work, take ownership, flag issues early, and are excited to take on increasing strategic responsibility over time.

Aufgaben

• Develop and execute an integrated content strategy spanning the entire customer lifecycle—from awareness and discovery through consideration, purchase, adoption, and customer advocacy.
• Create connected content journeys that move audiences from one stage to the next, ensuring assets build on one another.
• Partner with Solution Marketing, Demand Generation, Customer Success, Sales, Product Management, and Executive Leadership to create a clear, consistent narrative across customer touchpoints.
• Develop original thought leadership that strengthens UserTesting’s position in AI model training, AI evaluation, AI agents, human insight, and other emerging areas.
• Lead research-driven content—including industry reports, quantitative studies, benchmark reports, executive perspectives, and trend analyses—partnering with research firms, analysts, agencies, customers, and internal subject matter experts to bring credible, differentiated perspectives to the market.
• Identify emerging trends and translate them into timely, relevant content that helps UserTesting develop a distinctive point of view and shape the category.
• Create high-impact content across formats, including research reports, articles, website and solution copy, customer stories, executive bylines and LinkedIn content, sales enablement materials, webinars and events, email campaigns, videos, guides, and other campaign assets.
• Translate complex technical concepts into clear, compelling narratives for AI leaders, product teams, researchers, designers, developers, and executive decision-makers while maintaining a high standard of editorial quality and consistency.
• Use modern AI tools across research, drafting, editing, optimization, and content repurposing to improve efficiency, while applying strong editorial judgment to ensure the work remains original, accurate, credible, and valuable.
• Monitor performance across engagement, pipeline influence, customer adoption, and business impact, using audience insights, campaign results, and market feedback to continuously improve the content strategy.

Kenntnisse

Exceptional writing

Editing

Storytelling

Content strategy

Cross-functional collaboration

Data-driven optimization

Jobbeschreibung

UserTesting is seeking a senior B2B content marketer to shape storytelling across the full customer journey, driving research-driven thought leadership in AI and human insight. You will partner with marketing, sales, product, and executives to craft differentiated perspectives and scalable content strategies that move audiences from awareness to advocacy.

You’ll produce research reports, executive bylines, and multi-format assets, translating complex AI concepts into clear narratives while