AI-Driven Content Marketing Lead, Research & Insights

TRM Labs; San Francisco (CA); Hybrid; USD 140,000 - 188,000; Full time

Job summary

TRM Labs is seeking a Content Marketing Lead for Research & Insights to turn research into impactful reports, blog posts, and campaigns read by customers, journalists, and the crime-fighting community. You will own a proactive plan for research stories, using AI to accelerate production while maintaining judgment and accuracy.

You will manage 1–3 pieces per week, drive editorial direction, and ensure distribution across social, newsletters, and executive communications.

Qualifications

• 5+ years of B2B content marketing, editorial, or research-communications experience with data-oriented POV work.
• An AI-native approach: use AI across research review, drafting, repurposing, and optimization.
• Strong editorial judgment and ability to strengthen complex, technical narratives without sacrificing accuracy, including AI-generated drafts.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content.
• A distribution mindset, with comfort using AI and analytics to measure and improve content performance.
• Ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences.

Responsibilities

• Set the research content agenda and editorial plan with Insights.
• Turn research into publish-ready content at 1–3 pieces per week via AI workflows.
• Shape narratives and test data, then use AI to draft variants, headlines, and channel cuts.
• Own distribution for all produced content across owned, paid, and earned channels.
• Grow TRM's search and AI-citation visibility through compelling content.
• Support media outreach with journalist engagement and learnings for future releases.

Skills

B2B marketing

AI-native approach

Editorial judgment

End-to-end ownership

Content distribution

Audience adaptation

Job description

TRM Labs is seeking a Content Marketing Lead for Research & Insights to turn research into impactful reports, blog posts, and campaigns read by customers, journalists, and the crime-fighting community. You will own a proactive plan for research stories, using AI to accelerate production while maintaining judgment and accuracy.

You will manage 1–3 pieces per week, drive editorial direction, and ensure distribution across social, newsletters, and executive communications.